Winning Sales Letters From Prospect to Close
Seiten
2009
McGraw-Hill Professional (Verlag)
9780071628112 (ISBN)
McGraw-Hill Professional (Verlag)
9780071628112 (ISBN)
- Titel z.Zt. nicht lieferbar
- Portofrei ab CHF 40
- Auch auf Rechnung
- Artikel merken
Provides hands-on guidance for crafting persuasive letters, e-mails, text messages and more.
First impressions are critical.
Make yours count with a winning sales letter!
You know how important it is to make an authentic personal connection with clients andpotential customers. You live for elevator pitches and face-to-face contact. You enjoy makingpeople comfortable while offering ways to serve their needs.
But do you put as much time and effort into that other, equally important sales tool: the writtenword? Communications, marketing, and media expert Ralph Allora shows how to crafteffective messages that reach out to new clients, keep you on their radar, and close the deal.
Winning Sales Letters—From Prospect to Close teaches you how to:
Strategize your messages for every stage of the selling processCommand attention and motivate your clientsPut your best self in every noteCreate engaging approaches for letters, e-mails, and text messagesAvoid the mistakes that sabotage great communication
“A sleek, practical guide to writing winning sales communications. Whether you’re anovice trying to ‘earn’ the meeting or a savvy pro with writer’s block, this bookwill help you connect, engage, and build trust with your customers.”
David Forgione, VP, Multi-Media Sales, The Wall Street Journal
First impressions are critical.
Make yours count with a winning sales letter!
You know how important it is to make an authentic personal connection with clients andpotential customers. You live for elevator pitches and face-to-face contact. You enjoy makingpeople comfortable while offering ways to serve their needs.
But do you put as much time and effort into that other, equally important sales tool: the writtenword? Communications, marketing, and media expert Ralph Allora shows how to crafteffective messages that reach out to new clients, keep you on their radar, and close the deal.
Winning Sales Letters—From Prospect to Close teaches you how to:
Strategize your messages for every stage of the selling processCommand attention and motivate your clientsPut your best self in every noteCreate engaging approaches for letters, e-mails, and text messagesAvoid the mistakes that sabotage great communication
“A sleek, practical guide to writing winning sales communications. Whether you’re anovice trying to ‘earn’ the meeting or a savvy pro with writer’s block, this bookwill help you connect, engage, and build trust with your customers.”
David Forgione, VP, Multi-Media Sales, The Wall Street Journal
Ralph Allora is the principal owner of Allora Communications, a consultancy specializing in marketing communication strategy, promotions, and creative services for a wide range of clients in the media and service industries.
1: The Essentials
2: Letter-Perfect Rules
3: Deal-Makers
4: The Art of E-mail
5: Sample Letters
6: The Cheat Sheet
| Erscheint lt. Verlag | 16.9.2009 |
|---|---|
| Zusatzinfo | 0 Illustrations |
| Sprache | englisch |
| Maße | 188 x 236 mm |
| Gewicht | 421 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-13 | 9780071628112 / 9780071628112 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
Wie Sie mit starken Geschichten Ihre Kunden überzeugen
Buch | Softcover (2025)
Vahlen (Verlag)
CHF 31,95
Grundlagen marktorientierter Unternehmensführung : Konzepte, …
Buch (2024)
Springer Gabler (Verlag)
CHF 69,95
Aufgaben, Werkzeuge und Erfolgsfaktoren
Buch | Softcover (2023)
Vahlen (Verlag)
CHF 30,65
