Profitable Menu Planning

International Edition

John A. Drysdale, Jennifer A. Galipeau (Autoren)

Media-Kombination

384 Seiten

2008 | 4th edition
Pearson
978-0-13-815173-7 (ISBN)

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Exceptionally thorough, this volume offers single-volume coverage of ALL aspects of menu planning. Hands-on and real-world in approach, it features accompanying interactive software with specific examples of costing, mark-ups and menu engineering.

1. Know Your Customer
2. Know Your Restaurant
3. Costs
4. Pricing the Menu
5. Menu Analysis
6. Nutrition
7. Menu Content
8. Truth in Menu
9. Menu Layout and Printing
10. Menus, Restaurants and Marketing
11. Quick Service Menus
12. Family Style Restaurant Menus
13. Theme-Ethnic and Fine Dining Menus
14. Banquet/Show Menus
15. Buffets
16. Cafeteria and Cycle Menus
17. The Menu as a Management Tool
Appendix A: Descriptive Wording for Menus
Appendix B: Nutritional Labeling Laws
Appendix C: Foreign Wording for Menus
Index

Erscheint lt. Verlag	30.12.2008
Sprache	englisch
Maße	276 x 212 mm
Gewicht	840 g
Themenwelt	Weitere Fachgebiete ► Handwerk
ISBN-10	0-13-815173-3 / 0138151733
ISBN-13	978-0-13-815173-7 / 9780138151737
Zustand	Neuware