Competitive Strategy Analysis For Agricultural Marketing Cooperatives

Ronald W Cotterill (Autor)

Buch | Softcover

232 Seiten

2020
CRC Press (Verlag)
978-0-367-15898-9 (ISBN)

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This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue.

Part One: Strategic Planning: A Business Perspective 1. Strategic Planning in Agricultural Cooperatives: Riceland Foods, Inc. 2. Reconfigutation of the Cooperative Federee de Quebec for New Strategic Directions Part Two: Strategic Marketing: Integration and Differentiation 3. Market Incentives for Cooperative Forward Integration into Processing Activities 4. Advertising Strategies by Agricultural Cooperatives in Branded Food Products, 1967 and 1987 5. Market Strategies in Branded Dairy Product Markets 6. Vertical Quality Control Systems: A Potential Marketing Advantage for Cooperatives Part Three: Strategic Alliances: Cooperative Marketing Agencies in Common 7. Cooperatives and Marketing Agencies in Common 8. The Dairy Marketing Initiative of Upper Midwestern Cooperatives 9. A Board Chairman's View of Requirements for Successful Common Marketing Agencies 10. Cooperative Market Power and Antitrust with Application to California Information-Sharing Cooperatives

Erscheinungsdatum	01.04.2020
Verlagsort	London
Sprache	englisch
Maße	149 x 222 mm
Gewicht	453 g
Themenwelt	Weitere Fachgebiete ► Land- / Forstwirtschaft / Fischerei
ISBN-10	0-367-15898-1 / 0367158981
ISBN-13	978-0-367-15898-9 / 9780367158989
Zustand	Neuware