Fundamentals of Menu Planning

P.J. McVety, B.J. Ware (Autoren)

Buch | Softcover

240 Seiten

1989
John Wiley & Sons Inc (Verlag)
978-0-471-28945-6 (ISBN)

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Readers will discover a profitable menu planning approach in this easy-to-understand menu planning textbook. This book goes far beyond the simple concept of presenting attractive food to customers. It covers a multitude of sophisticated strategies needed to attract today's highly sophisticated, knowledgeable customers.

Institutional, Industrial, and Commercial Menus. Market Survey. Nutrition and Menu Planning. Foodservice Characteristics of a Menu. The Yield Test. Standard Recipes. Recipe Costing. Marketing Characteristics of a Menu. Sales History. Marketing and Merchandising the Menu. Foodservice Equipment Analysis. Appendices. Suggested Readings. Index.

Erscheint lt. Verlag	15.8.1989
Verlagsort	New York
Sprache	englisch
Maße	214 x 278 mm
Gewicht	624 g
Themenwelt	Weitere Fachgebiete ► Handwerk
ISBN-10	0-471-28945-0 / 0471289450
ISBN-13	978-0-471-28945-6 / 9780471289456
Zustand	Neuware