Seafood and Aquaculture Marketing Handbook (eBook)
John Wiley & Sons (Verlag)
978-1-118-85924-7 (ISBN)
Aquaculture, the farming of aquatic animals and plants, and other seafood businesses continue to grow rapidly around the world. However, many of these businesses fail due to the lack of sufficient attention to marketing. The Seafood and Aquaculture Marketing Handbook provides the reader with a comprehensive, yet user-friendly presentation of key concepts and tools necessary for aquaculture and seafood businesses to evaluate and adapt to changing market conditions.
Markets for aquaculture and seafood products are diverse, dynamic, and complex. The Seafood and Aquaculture Marketing Handbook presents fundamental principles of marketing, specific discussion of aquaculture and seafood market channels and supply chains from around the world, and builds towards a step-by-step approach to strategic market planning for successful aquaculture and seafood businesses.
This book is an essential reference for all aquaculture and seafood businesses as well as students of aquaculture. The volume contains a series of synopses of specific markets, an extensive annotated bibliography, and webliography for additional sources of information.
Written by authors with vast experience in international marketing of aquaculture and seafood products, this volume is a valuable source of guidance for those seeking to identify profitable markets for their aquaculture and seafood products.
Carole R. Engle, Engle-Stone Aquatic$ LLC, Strasburg, VA, USA
Kwamena Quagrainie, Department of Agricultural Economics, Purdue University, USA
Madan M. Dey, Department of Aquaculture and Fisheries, University of Arkansas at Pine Bluff, USA
SEAFOOD AND AQUACULTURE MARKETING HANDBOOK Aquaculture, the farming of aquatic animals and plants, and other seafood business continue to grow rapidly around the world. However, many of these businesses fail due to the lack of sufficient attention to marketing. The Seafood and Aquaculture Marketing Handbook provides the reader with a comprehensive yet user-friendly presentation of key concepts and tools necessary for aquaculture and seafood businesses to evaluate and adapt to changing market conditions. Markets for aquaculture and seafood products are diverse, dynamic, and complex. The Seafood and Aquaculture Marketing Handbook presents fundamental principles of marketing with specific discussion of aquaculture and seafood market channels and supply chains from around the world, and builds towards a step-by-step approach to strategic market planning for successful aquaculture and seafood businesses. This book is an essential reference for all aquaculture seafood business as well as students of aquaculture. The volume contains a series of synopses of specific markets, an extensive annotated bibliography, and webliography for additional sources of information. Written by authors with vast experience in international marketing for aquaculture and seafood products, this volume is a valuable source of guidance for those seeking to identify profitable markets for their aquaculture and seafood products.
CAROLE R. ENGLE, Engle-Stone Aquatic$ LLC, Strasburg, VA, USA KWAMENA K. QUAGRAINIE, Department of Agricultural Economics, Purdue University, USA MADAN M. DEY, Department of Agriculture, Texas State University, IN, USA
| Erscheint lt. Verlag | 29.7.2016 |
|---|---|
| Sprache | englisch |
| Themenwelt | Naturwissenschaften ► Biologie |
| Technik | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Weitere Fachgebiete ► Land- / Forstwirtschaft / Fischerei | |
| Schlagworte | Ãkonomie u. Management in Fischereiwesen u. Aquakultur • Aquaculture, Fisheries & Fish Science • Aquaculture, Fisheries & Fish Science Special Topics • aquaculture policies and regulations • Aquakultur • Aquakultur, Fischereiwesen u. Fischforschung • Demand Analysis • Fisheries & Aquaculture Economics & Management • Food Marketing & Product Development • Food Science & Technology • International Trade • Lebensmittel • Lebensmittelforschung u. -technologie • Lebensmittel-Vermarktung u. -Produktentwicklung • Marketing • Marketing research • market trends • Ökonomie u. Management in Fischereiwesen u. Aquakultur • seafood, aquaculture • seafood processing • Spezialthemen Aquakultur, Fischereiwesen u. Fischforschung • Supply Chain |
| ISBN-10 | 1-118-85924-3 / 1118859243 |
| ISBN-13 | 978-1-118-85924-7 / 9781118859247 |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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