The Little Graphic Design Book (eBook)

Quick References, Guides and Glossary of Terms

Henry Nwachukwu (Autor)

eBook Download: EPUB

2025 | 1. Auflage
224 Seiten
Publishdrive (Verlag)
978-0-00-112854-5 (ISBN)

Infos

This pocket guide offers clear, practical references for graphic designers, students, and print professionals. It includes key terms, charts, and quick guides on typography, color, layout, printing, and digital production-everything needed to support confident and efficient design work.

Textauszug

B

Back Cover: The last page or panel of a printed publication often used for promotional content, ISBN barcodes, or summaries.

Back End: The part of a digital system that handles data processing and storage, unseen by the user; in web design, it includes servers, databases, and application logic.

Back Slant: A type of italic letter that leans backward instead of forward, used occasionally for emphasis or stylistic effect.

Back Up: The process of duplicating data or design files to prevent loss; in printing, it also refers to printing on the reverse side of a sheet.

Backbone: The outer spine area of a bound publication that connects the front and back covers.

Background: The area of a design that appears behind the main subject or focal elements; can be flat color, gradient, texture, or image.

Backlit Display: A sign or image illuminated from behind, used in displays and light boxes.

Balance: A design principle ensuring that visual weight is evenly distributed for stability and harmony in composition.

Banding: Visible lines or steps that occur in gradients or tonal transitions due to limited color depth or low-resolution output.

Banner: A long rectangular graphic used in both print (e.g., posters) and digital advertising (e.g., web banners).

Bar Code: A machine-readable pattern of lines or bars representing numerical data for product identification.

Baseline Grid: A series of horizontal lines used to align text consistently across columns or pages.

Baseline: The invisible line upon which most letters in a typeface rest.

Batch Processing: Automating repetitive tasks on multiple files simultaneously (e.g., resizing images or renaming files).

Bevel: A decorative edge or slope applied to an object in 3D design or layer effects to create depth.

Bezier Curve: A mathematically defined curve used in vector graphics; controlled by anchor points and handles.

Billboard: A large-format outdoor advertising structure designed to display visually striking and concise messages.

Bindery Specialist: Bindery workers take the printed pages that go into books, magazines, pamphlets, catalogs, and other materials and fold, cut, sew, staple, stitch, and/or glue them together to produce the finished product. 

Bindery: a studio, workshop or factory where sheets of (usually) paper are fastened together to make books, but also where gold and other decorative elements are added to the exterior of books, where boxes or slipcases for books are made and where the restoration of books is carried out.

Binding: The process of joining pages together in a book or document, using methods like saddle stitching, perfect binding, or spiral binding.

Bit Depth: The number of bits used to represent color per pixel in a digital image; higher bit depth allows for more color precision.

Bitmap (Raster): An image composed of pixels; resolution-dependent and commonly used for photographs.

Bitmapped Font: A font made of pixel grids instead of scalable vector outlines, used primarily in low-resolution displays.

Black (K): The “K” in CMYK printing; key color used to define shadows and detail.

Black and White (B/W): An image composed solely of black, white, and shades of gray.

Black Point: The darkest point in an image used to set tonal range during color correction.

Blanket (Offset Press): The rubber sheet on an offset press cylinder that transfers ink from the plate to the paper.

Bleed Marks: Printer’s marks showing where the bleed area ends and the page will be trimmed.

Bleed: The area extending beyond the trim edge of a printed page to ensure that color or images go to the edge after cutting.

Blend Mode: A digital imaging feature (in Photoshop, Illustrator, etc.) determining how colors from different layers interact.

Blend: A gradual transition between two or more colors, tones, or objects.

Blending Options: Photoshop’s panel that includes settings for transparency, shadow, glow, and layer effects.

Blind Embossing: A raised design pressed into paper without using ink or foil.

Blind Image: A printed or embossed image visible only under certain light angles.

Blow-up: An enlargement of a photo or artwork to a bigger size.

Blueline Proof: A prepress proof made on photosensitive paper showing final layout before printing, once standard before digital proofs.

Body Copy: The main block of text in a design, as opposed to headlines or captions.

Body Size: The height of a metal type block, or in digital typography, the nominal point size of the typeface.

Book Block: The pages of a book after printing and trimming but before binding.

Book Jacket: A detachable cover that wraps around a hardcover book, typically printed with title, author, and imagery.

Book Weight: Paperweight range commonly used for book pages, lighter than cover stock.

Book: a physical, bound publication containing written or printed material, including text and images, intended for reading.

Booklet: A small, bound document, typically with a paper cover, consisting of multiple pages intended to convey information in a structured and easy-to-read format.

Bookmark: In digital design, a hyperlink that marks a specific location within a document or webpage.

Boolean Operation: Vector editing functions (Unite, Subtract, Intersect, and Exclude) that combine or modify shapes mathematically.

Border: A decorative or structural frame surrounding an image or page.

Bounce Light: Reflected light used in photography or 3D rendering to soften shadows and enhance realism.

Box Shot: A 3D rendering of product packaging or software boxes for promotional use.

Boxboard: A thick paperboard used for packaging, covers, and backing.

Bracket: A typographic feature forming the curved transition between a serif and a stem.

Brand Guidelines: A document defining a brand’s visual and stylistic standards—colors, typography, logo usage, and tone.

Brand Identity: The visual and conceptual elements that represent a brand, including logo, colors, and messaging.

Brand integrity: Keeping design elements, brand colors, and brand style consistent across all media

Branding: The process of creating and managing a brand’s visual and emotional identity.

Breakline: A short line used to indicate omitted text or separation in a design layout.

Bridges: Lines or shapes that connect elements that would otherwise be too far apart or disconnected on a page, creating a visual flow and unity.

Brightness: The lightness or intensity of an image or color.

Bristol Board: A smooth, stiff, high-quality paperboard used for drawing, illustration, and print proofs.

Brochure: A printed or digital promotional document with multiple panels or pages.

Broken Type: Type that has been distorted, eroded, or altered for artistic effect.

Browser Safe Colors: The 216-color palette that displays consistently across early web browsers and monitors.

Brush Tip Shape: The customizable shape of a digital brush in software like Photoshop or Procreate.

Brush Tool: A painting tool in design software that applies color, texture, or effects along a path.

Buffer: A temporary memory area used to store data while being transferred between devices or applications.

Bulk: The thickness of paper relative to its weight, influencing perceived quality and feel.

Bullet: A typographic symbol (•) used to list items or points.

Burn: To darken specific areas of an image during digital editing (opposite of “dodge”).

Burnishing: The process of polishing or smoothing printed surfaces, often in foil stamping or embossing.

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Produkt-Details

• Erscheint lt. Verlag: 17.12.2025
• Sprache: englisch
• Themenwelt: Technik
• ISBN-10: 0-00-112854-X / 000112854X
• ISBN-13: 978-0-00-112854-5 / 9780001128545