Tech-Enabled Hospitality
Kogan Page Ltd (Verlag)
978-1-3986-2028-5 (ISBN)
Looking to bridge the technology gap and transform your hospitality operations while preserving personal service?
Tech-enabled Hospitality is a practical guide for mid-career hospitality professionals eager to develop strategies that optimize both operational efficiency and guest experience. Written by the founder of Abode Worldwide, Jessican Gillingham, this book offers proven models and actionable tools to help you implement technology solutions tailored to your business needs, driving profitability without sacrificing the human touch.
You'll learn how to:
- Apply technology strategically to address business pain points and enhance operations
- Develop frameworks for integrating AI, IoT and virtual concierge services
- Optimize revenue management, guest communications and payment processing
- Balance digital innovation and sustainability with personalized service to create memorable guest experiences
Packed with practical applications and real-world examples and expert interviews with Stripe, SiteMinder and Rocco Forte, this book equips you to lead your hospitality business confidently into a tech-enabled future.
Themes include: Hospitality technology, operational efficiency, guest experience, AI in hospitality, revenue management, personalized service, career development
Jessica Gillingham is the Founder and CEO of Abode Worldwide, a global public relations agency that partners with technology brands and enterprise operators across hospitality and lodging to transform the industry for the future. She is a regular speaker, author, podcast host, non-exec and advisor - writing and speaking regularly on the topics of hospitality, technology and change. Jessica Gillingham is based in Bath, UK.
Section - ONE: Strategy and purpose;
Chapter - Assignment 1: Coming up with a winning idea for your business plan;
Chapter - Assignment 2: Strategy – the big picture;
Chapter - Assignment 3: You and your team;
Section - TWO: Market research;
Chapter - Assignment 4: Researching customers;
Chapter - Assignment 5: Researching competitors;
Chapter - Assignment 6: A plan for market research;
Section - THREE: Competitive marketing strategies;
Chapter - Assignment 7: Products and/or services;
Chapter - Assignment 8: Pricing;
Chapter - Assignment 9: Advertising and promotion;
Chapter - Assignment 10: Place and distribution;
Chapter - Assignment 11: People, process and physical environment;
Chapter - Assignment 12: Competing online;
Section - FOUR: Operations;
Chapter - Assignment 13: The selling methods plan;
Chapter - Assignment 14: Making, outsourcing and supplies;
Chapter - Assignment 15: Legal and regulatory factors;
Section - FIVE: Reviewing financing requirements and options;
Chapter - Assignment 16: The sales forecast;
Chapter - Assignment 17: Cash-flow projections;
Chapter - Assignment 18: The profit and loss account;
Chapter - Assignment 19: The balance sheet;
Chapter - Assignment 20: Break-even analysis;
Chapter - Assignment 21: Estimating financing requirements;
Chapter - Assignment 22: Stress testing your business projections;
Section - SIX: Business controls;
Chapter - Assignment 23: Financial controls;
Chapter - Assignment 24: Sales and marketing controls;
Chapter - Assignment 25: Other business controls;
Section - SEVEN: Writing up and presenting your business plan;
Chapter - Assignment 26: Writing up and presenting your business plan;
| Erscheinungsdatum | 30.07.2025 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Gewicht | 426 g |
| Themenwelt | Technik |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-3986-2028-9 / 1398620289 |
| ISBN-13 | 978-1-3986-2028-5 / 9781398620285 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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