Sustainable Energy Branding (eBook)

Helping to Save the Planet

Fridrik Larsen (Autor)

eBook Download: PDF

2023
232 Seiten
Taylor and Francis (Verlag)
978-1-000-83285-3 (ISBN)

Infos

Sustainable energy branding has become one of the hottest topics in business. As climate change and market liberalisation-the greatest environmental and economic challenges of our times-are prompting the world's power companies to transform on a scale never seen before, the eyes of the world are firmly upon them.By introducing new business models, as well as new ways of generating power, energy-sector giants are aiming to dramatically cut harmful emissions over the next few decades. Crucial to the success of this transition is the support of energy consumers and political decision-makers, and this challenge should not be underestimated. Power companies are, therefore, developing new marketing and communication strategies around renewable energy, sustainable growth, co-operation with customers and environmental protection. Fridrik Larsen, the world's foremost expert on energy branding, looks at the role of branding and marketing in the energy transition through a series of interviews with senior energy-sector executives. These compelling insights from industry leaders make this book a must-read for marketing and C-suite executives at energy companies who are wanting to communicate sustainable and renewable energy solutions effectively to make a difference.

Produkt-Details

• Erscheint lt. Verlag: 27.2.2023
• Sprache: englisch
• Themenwelt: Technik ► Bergbau
• Themenwelt: Technik ► Elektrotechnik / Energietechnik
• Themenwelt: Technik ► Umwelttechnik / Biotechnologie
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
• Themenwelt: Wirtschaft ► Volkswirtschaftslehre
• ISBN-10: 1-000-83285-6 / 1000832856
• ISBN-13: 978-1-000-83285-3 / 9781000832853