New Media and Visual Communication in Social Networks

Buch | Hardcover

320 Seiten

2019
Business Science Reference (Verlag)
978-1-7998-1041-4 (ISBN)

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Examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. The book highlights a range of topics, including consumer behaviour, visual identity, and digital pollution.

Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique.

New Media and Visual Communication in Social Networks is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators.

Erscheinungsdatum	02.09.2019
Verlagsort	Hershey
Sprache	englisch
Maße	216 x 279 mm
Gewicht	2 g
Themenwelt	Mathematik / Informatik ► Informatik ► Netzwerke
	Mathematik / Informatik ► Informatik ► Web / Internet
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Technik ► Nachrichtentechnik
ISBN-10	1-7998-1041-0 / 1799810410
ISBN-13	978-1-7998-1041-4 / 9781799810414
Zustand	Neuware