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Eventdesign Jahrbuch 2018 / 2019

Katharina Stein (Autor)

Buch | Softcover

256 Seiten

2018
AVEdition (Verlag)
978-3-89986-280-5 (ISBN)

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The world is changing and with it also live communication. In times of individualisation and self-presentaton, live experiences have become a status symbol. This has helped event marketing to reach new heights and has stimulated new developments.Events are therefore less and less clearly delineated as individual marketing measures and merge with
other fields of marketing. At the same time, events do not only serve to reach those attending them, but also to generate content with which the hosts and guests can establish a presence in social media.What is behind these trends and what
consequences do they have for the sector? The new author Katharina Stein, founder of "eveosblog" for event marketing, addresses these questions.

Katharina Stein – Fachjournalistin, Szenekennerin und Gründerin des eveosblog für Eventmarketing

Erscheinungsdatum	30.05.2018
Zusatzinfo	photos and plans
Verlagsort	Stuttgart
Sprache	englisch; deutsch
Maße	230 x 310 mm
Gewicht	1430 g
Themenwelt	Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
Themenwelt	Technik ► Architektur
Schlagworte	Event • Eventdesign • Eventplanung • Jahrbuch • Yearbook
ISBN-10	3-89986-280-5 / 3899862805
ISBN-13	978-3-89986-280-5 / 9783899862805
Zustand	Neuware