Pioneers of German Graphic Design
Callisto Publishers (Verlag)
978-3-9817539-1-2 (ISBN)
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The beginning of minimalism: The fascinating story of German graphic design of the early 20th century
Pioneers of German Graphic Design tells the fascinating story of German graphic design in all its detail, from the late monarchy to the Wirtschaftswunder after World War II. Author Jens Müller, a distinguished expert in the field, explores the circumstance that led to the groundbreaking inventions of Germany’s graphic design pioneers in an era of tumultuous politics and rapid social and economic change, shedding light not only on the development of the profession but on its international influence. Müller’s analysis reveals that aesthetic principles of reduction and minimalism were introduced long before the foundation of the famous Bauhaus in 1919.
Peter Behrens created the world’s first comprehensive corporate design for AEG as early as 1907, designing everything from the corporate logo to products, showrooms and even headquarter and production buildings. Other innovators soon followed: Lucian Bernhard prompted a revolution in poster design, Wilhelm Deffke and Karl Schulpig invented the modern logo, Herbert Bayer expanded the language of form at the Bauhaus, Jan Tschichold promoted a new typographic style and John Heartfield introduced photomontage as a means of visual communication. They were all caught up in a spirit of enthusiasm and opportunity which swept across Germany, and especially Berlin, in the early decades of the 20th century.
Alongside the vivid depiction of these milestones of graphic design the book analyzes how German zeitgeist had turned from emotional Expressionism to the matter-of-fact New Objectivity and how German modernist design subsequently became internationally recognized and had a significant influence on design movements in Western Europe and the United States.
Apart from reproducing numerous iconic designs in magnificent quality, this volume exhibits a great diversity of important unpublished or forgotten pieces. It presents the inspirational stories of fourteen graphic designers who essentially shaped the modern profession and established a visual language that changed our aesthetic perception forever.
Jens Müller is a communications designer and teaching fellow at the University of Applied Sciences in Düsseldorf. Since the launch of his own design studio “optik” in 2009, he has been creating brand identities and developing upmarket books to critical acclaim. The award-winning stamps he designed have been reproduced as official special stamps by the German Post Office with print runs in the millions. He has won one of Germany’s most prestigious design competitions, Kieler Woche, in 2013. Müller’s research on the history of graphic design has resulted in a number of successful books such as Lufthansa + Graphic Design or Logo Modernism.
Preface
Introduction
A Brief History of Early Graphic Design in Germany
Selection Criteria
Pioneers
Herbert Bayer
Peter Behrens
Lucian Bernhard
Wilhelm Deffke
Fritz Helmuth Ehmcke
Julius Gipkens
O.H.W. Hadank
John Heartfield
Ludwig Hohlwein
Julius Klinger
Emil Preetorius
Karl Schulpig
Jan Tschichold
Jupp Wiertz
Others Who Spearheaded Innovation
Appendix
Bibliography
Acknowledgements
| Erscheinungsdatum | 01.06.2017 |
|---|---|
| Verlagsort | Berlin |
| Sprache | englisch |
| Maße | 225 x 300 mm |
| Gewicht | 2400 g |
| Einbandart | gebunden |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Kunst / Musik / Theater ► Kunstgeschichte / Kunststile | |
| Technik ► Architektur | |
| Schlagworte | 1920s • 1950s • Advertising • ART • Bauhaus • Berlin • Brand Identity • Corporate Identity • Cultural History • Design • German History • Germany • Golden Twenties • Graphic Design • Nazis • Nostalgia • photography • typography • Visual Identity • Weimar Republic • World War I • World War II |
| ISBN-10 | 3-9817539-1-7 / 3981753917 |
| ISBN-13 | 978-3-9817539-1-2 / 9783981753912 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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