The Quintessence of Strategic Management (eBook)

What You Really Need to Know to Survive in Business

Philip Kotler, Roland Berger, Nils Bickhoff (Autoren)

eBook Download: PDF

2016 | 2nd ed. 2016
113 Seiten
Springer Berlin (Verlag)
978-3-662-48490-6 (ISBN)

Infos

This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions. 

A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.  

Autor

Prof. Dr. Philip Kotler (M.A., University of Chicago, Ph.D., M.I.T.) is the S.C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He published his 13th edition of Marketing Management, the world’s leading textbook in teaching marketing to MBAs.  He has also published Marketing Models, Principles of Marketing, Strategic Marketing for Nonprofit Organizations, Social Marketing, Marketing Places, Kotler on Marketing, Marketing Insights A to Z, Lateral Marketing,  Museum Strategies and Marketing, Standing Room Only, Corporate Social Responsibility, Chaotics, Up and Out of Poverty, Marketing 3.0 and several other books. His research covers strategic marketing, innovation, consumer marketing, business marketing, services marketing, distribution, e-marketing, and social marketing. He has been a consultant to IBM, Bank of America, Merck, General Electric, Honeywell, and many other companies. He has received 12 honorary doctorate degrees from major universities in the U.S. and abroad. Prof. Dr. h.c. Roland Berger is Honorary Chairman of Roland Berger Strategy Consultants. Roland Berger Strategy Consultants has grown to become the number 5 among the world's leading strategy consultancies with 36 offices in 25 countries. Since 1996 he has been a lecturer and since 2000 Honorary Professor of Business Administration and Management Consulting at the Brandenburg Technical University in Cottbus. He is Chairman of the Board of Trustees of his private Roland Berger Foundation. Roland Berger is a member of various supervisory and advisory boards of national and international companies, foundations and organizations. These include Fiat Group, Turin, Italy; Telecom Italia, Milan, Italy; Fresenius SE (Chairman Audit Committee), Bad Homburg; Prime Office AG, Munich (Chairman). He is also a member of various international advisory boards, including Deutsche Bank AG, Frankfurt, Germany; MillerBuckfire New York, USA; Sony Corporation, Tokyo, Japan, and The Blackstone Group, New York, USA. Prof. Dr. Nils Bickhoff holds an M.Sc. and a Ph.D. in business administration and began his career as a consultant with Roland Berger Strategy Consultants in 1995. He advised international clients on matters of strategy, organization, branding, and corporate finance, and was also responsible for Roland Berger’s global research & development activities. In 2005 he founded his own company and has since been advising top managers on all issues of strategic management. Nils Bickhoff has authored and published management books in several languages, is editor of the "Quintessence” series, gives lectures and seminars, and is Professor of Strategy and Marketing at the Euro-FH in Hamburg (University of Applied Sciences).

Inhalt

Contents 6
1: Introduction: Essential Strategy Know-How and Nothing More 9
Reference 11
2: Strategy and Strategic Management: A First Basic Understanding 12
2.1 What Is Strategy and How Is It Developed? 12
2.1.1 Modern Opinions 12
2.1.2 Basic Historical Concepts 13
2.1.3 A First Example: The Second Punic War 14
2.2 The Theoretical Response: Strategy as an Integrated Concept 17
2.2.1 Strategy 17
2.2.2 Strategic Management 18
2.3 The Process-Based Response: Strategic Planning-An Organized Understanding of Strategy Processes 19
2.3.1 General Planning 19
2.3.2 Strategic Planning 21
2.3.3 Operational Planning 21
2.3.4 Steering and Controlling the Operational Planning 21
2.3.5 Implications of Strategic Planning as a Concept 22
2.4 The Innovative Response: Creative Rule-Breaking as an Alternative Way of Executing Strategy Processes 23
2.4.1 Why Rules Need to Be Broken 23
2.4.2 The Rule-Breaking Strategy Creator: Four Steps to Breaking the Rules 24
References 29
3: Strategic Frames of Reference: The Key Tools of Strategy Determination, Their Principles, and How They Interact 30
3.1 Why It Is Important to Structure the Market, the Competition, and Your Own Company Properly 31
3.1.1 Interdependencies Between the Key Approaches 31
3.1.2 The Harvard Business School SWOT Analysis: The Data Basis for All Interpretive Tools of Strategy Determination 33
3.2 Analyzing Corporate Strategies 36
3.2.1 Horizontal Growth Options: Ansoff´s Product/Market Matrix 36
3.2.2 Portfolio Management: Portfolio Analysis (Matrix) 39
3.3 Analyzing Business Strategies 44
3.3.1 The Market-Based View: The Structure-Conduct-Performance Paradigm and Porter´s Five Forces 45
3.3.2 The Resource-Based View: The Core Competency Approach 49
3.3.3 Dynamic Markets: The Simple Rules Approach 50
3.4 Network Approaches: The Business Model-An Integrative Frame of Reference for Describing a Strategy 52
3.4.1 From Old to New Business Models 53
3.4.2 The Three Components of a Business Model 54
References 59
4: Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years 61
4.1 Growth Strategies 63
4.1.1 Value-Based Management, Protecting Your Market Share, Limits and Approaches 63
4.1.2 Seven Growth Strategies in Strategy Practice 69
4.2 Business Process Reengineering 72
4.2.1 Belief and Reality 73
4.2.2 An Implementation Example 81
4.3 Strategic Brand Management 87
4.3.1 The Brand: Complex and Meanwhile Indispensable 88
4.3.2 Examples of Brand Evaluation Using Positioning Analysis 97
4.4 Strategic Gaming 101
4.4.1 Game Theory: A Way of Dynamically Modeling the Competition 101
4.4.2 Dynamic Competitive Simulation in Reality 107
References 110
5: Summary: It´s Your Turn! 112
About the Authors 114
Bibliography 116

Produkt-Details

• Erscheint lt. Verlag: 18.5.2016
• Reihe/Serie: Quintessence Series
• Reihe/Serie: Quintessence Series
• Zusatzinfo: VII, 113 p. 43 illus.
• Verlagsort: Berlin
• Sprache: englisch
• Original-Titel: Quintessenz des strategischen Managements
• Themenwelt: Technik ► Bauwesen
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Schlagworte: Branding • business • Business Process Reengineering • Corporate growth strategy • Corporate Strategy • Engineering Economics • Entrepreneurship • Management • Operational Planning • Process-based response • Strategic Brand Management • Strategic Management • Strategic Planning • Strategy
• ISBN-10: 3-662-48490-0 / 3662484900
• ISBN-13: 978-3-662-48490-6 / 9783662484906