Emerging Trends and Innovation in Sports Marketing and Management in Asia

Ho Keat Leng, Noah Yang Hsu (Herausgeber)

Buch | Hardcover

315 Seiten

2015
Idea Group,U.S. (Verlag)
978-1-4666-7527-8 (ISBN)

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Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events,and teams.

Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.

Ho Keat Leng, Nanyang Technological University, Singapore. Noah Yang Hsu, Aletheia University, Taiwan.

Erscheint lt. Verlag	30.6.2015
Reihe/Serie	Advances in Marketing, Customer Relationship Management, and E-Services
Verlagsort	Hershey, PA
Sprache	englisch
Maße	152 x 229 mm
Gewicht	1184 g
Themenwelt	Sachbuch/Ratgeber ► Sport
	Technik
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-4666-7527-6 / 1466675276
ISBN-13	978-1-4666-7527-8 / 9781466675278
Zustand	Neuware