Cruise Management

Information and Decision Support Systems

Alexis Papathanassis, Michael H. Breitner, Cornelia Schoen (Herausgeber)

Buch | Softcover

XI, 249 Seiten

2011 | 2012
Betriebswirtschaftlicher Verlag Gabler
978-3-8349-3272-3 (ISBN)

Infos

Increasingly, cruise operators are utilising information and communication technologies (ICTs) to improve service-effectiveness and process efficiency, both on- and off-board. Therefore, it is worth initiating a discussion on the potential and challenges ICTs entail for both cruise operators' back-offices and for cruisers' consumption experiences. This book documents the proceedings of the 1st e-Cruising Conference (Bremerhaven, Germany), which was aimed at discussing the possibilities and applicability of ICTs and mobile services in various aspects of cruise operations. Following a rigorous double-blind review, the best papers were chosen to be incorporated in this volume.

Autor

Dr. Alexis Papathanassis promovierte bei Prof. Dr. Klaus-Peter Wiedmann am Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Marketing II der Universität Hannover.

Inhalt

lt;p>Cruise Passenger Behaviour & Choices

IT-enabled Employee Scheduling, Cruise Excursions and Complaint Management

Mobile Infotainment on Cruise Ships

Cruise Revenue Management Systems & Onboard Spending

Produkt-Details

• Erscheint lt. Verlag: 14.11.2011
• Zusatzinfo: XI, 249 p. 51 illus., 1 illus. in color.
• Verlagsort: Wiesbaden
• Sprache: englisch
• Maße: 148 x 210 mm
• Gewicht: 341 g
• Themenwelt: Technik
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Schlagworte: Entscheidungsunterstützungssystem • Marketing • Seefahrt • Tourismus / Touristik Management
• ISBN-10: 3-8349-3272-8 / 3834932728
• ISBN-13: 978-3-8349-3272-3 / 9783834932723
• Zustand: Neuware