Managing Markets and Customers Revised Edition

Elearn (Autor)

Buch | Softcover

132 Seiten

2009
Pergamon Flexible Learning (Verlag)
978-0-08-055739-7 (ISBN)

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Customer focus is not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful. Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference.

More and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales. But it's not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful.

Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference.

By Elearn, Elearn training company

introduction A customer facing culture; Chapter 1 A framework for market orientation; Chapter 2 Customer value; Chapter 3 Positioning, branding and pricing; Chapter 4 Customer Challenge; Chapter 5 Competitive advantage;

Erscheint lt. Verlag	9.1.2009
Reihe/Serie	Management Extra
Verlagsort	Oxford
Sprache	englisch
Maße	210 x 297 mm
Gewicht	498 g
Themenwelt	Sozialwissenschaften ► Pädagogik ► Berufspädagogik
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Personalwesen
ISBN-10	0-08-055739-2 / 0080557392
ISBN-13	978-0-08-055739-7 / 9780080557397
Zustand	Neuware