Media Studies

An Introduction

Robert Kolker (Autor)

Buch | Hardcover

336 Seiten

2009
Wiley-Blackwell (Verlag)
9781405155601 (ISBN)

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Journalism, advertising, radio, television, film, and new media are seen as dynamic parts of our daily lives, interacting with, and often creating the culture we live in. Media Studies: An Introductory Textbook, introduces students to media as they are and have been, integrating history with close textual analysis in s consise, readable style.

Media Studies is a comprehensive text for introductory and advanced courses in the growing field of media studies, integrating history with close textual analysis in a concise, readable style.

Explores the growing synergies between print and online journalism, and the growth of independent journalism through blogging
Discusses the ways advertising is connected to print and screen, economically and from the perspective of the reader
Gives students the analytical skills they need in a presentation that is readable without sacrificing complexity
Allows students to move within the media they know while increasing comprehension

Robert Kolker is Professor Emeritus at the University of Maryland, where he taught from 1971-2000. He is currently Adjunct Professor of Media Studies and American Studies at the University of Virginia.

List of Illustrations vi

Preface ix

Acknowledgments xi

Introduction 1

1 The Designs of Media 11

2 From Broadsheet to Broadband: The News 43

3 The Pitch: Advertising 88

4 Music in Every Room: Radio and Recorded Music 131

5 Watching TV 171

6 Movies and Film 217

7 Digital Spaces 252

Index 288

Verlagsort	Hoboken
Sprache	englisch
Maße	198 x 254 mm
Gewicht	889 g
Themenwelt	Sozialwissenschaften ► Kommunikation / Medien ► Allgemeines / Lexika
Themenwelt	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
ISBN-13	9781405155601 / 9781405155601
Zustand	Neuware