Handbook of Social Psychology and Consumer Behaviour

Eric R. Spangenberg, Katie Spangenberg (Herausgeber)

Buch | Hardcover

464 Seiten

2026
Edward Elgar Publishing Ltd (Verlag)
978-1-0353-2759-1 (ISBN)

Infos

This Handbook examines social psychological theories and their influence in consumer psychology research applying multiple perspectives, interpretations, and applications of seminal theoretical research. Experts from around the globe analyse a wide range of topics related to social psychology and consumer behaviour, giving special consideration to their theoretical origins.

Autor

Edited by Eric R. Spangenberg, Professor of Marketing & Psychological Science, Paul Merage School of Business, University of California, Irvine and Katie Spangenberg, Assistant Professor of Marketing, Department of Marketing, Albers School of Business and Economics, Seattle University, USA

Produkt-Details

• Erscheint lt. Verlag: 28.6.2026
• Reihe/Serie: Research Handbooks on Social Psychology series
• Verlagsort: Cheltenham
• Sprache: englisch
• Maße: 169 x 244 mm
• Themenwelt: Geisteswissenschaften ► Psychologie ► Sozialpsychologie
• Themenwelt: Sozialwissenschaften ► Soziologie
• ISBN-10: 1-0353-2759-7 / 1035327597
• ISBN-13: 978-1-0353-2759-1 / 9781035327591
• Zustand: Neuware