A Cross-Cultural Recommender System

Kathy Tian (Autor)

Buch | Hardcover

176 Seiten

2025 | Unabridged edition
Cambridge Scholars Publishing (Verlag)
978-1-0364-6020-4 (ISBN)

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This book challenges common assumptions about cultural differences between China and the West, especially in how people think, choose, and behave as consumers. Drawing on her experience across both cultures, the author questions ideas like China being collectivist and the West being individualist. The book looks at how cultural values influence the way people interact with recommendation systems and make decisions online. Blending research with perspective, it offers a grounded take on how technology, culture, and consumer behavior intersect in today's global marketplace.

Kathy Tian, PhD has nearly a decade of experience across industry and academia. Her research centers around data, marketing, and advertising, leveraging data to understand how culture informs consumer behaviour. Dr Tian received her PhD from The University of Illinois at Urbana-Champaign, USA and her masters from the London School of Economics, UK.

Erscheinungsdatum	15.11.2025
Verlagsort	Newcastle upon Tyne
Sprache	englisch
Maße	148 x 212 mm
Themenwelt	Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Literaturwissenschaft
	Informatik ► Datenbanken ► Data Warehouse / Data Mining
	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
ISBN-10	1-0364-6020-7 / 1036460207
ISBN-13	978-1-0364-6020-4 / 9781036460204
Zustand	Neuware