Language in Business, Language at Work
Bloomsbury Academic (Verlag)
978-1-350-39925-9 (ISBN)
- Noch nicht erschienen (ca. November 2026)
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Examining business communication from corporate, management and employee perspectives, a wide range of topics are included, from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter introduces and demonstrates the application of a specific linguistic or discourse analytical theory drawing on real-life cases from the world of work and business, which act as springboards for further discussion. There is also ample opportunity for readers to put new skills into practice, with an array of activities, tasks, and clearly defined learning outcomes identified throughout, plus an extended case study encouraging a comprehensive approach to business communication.
In addition, this extensively revised second edition includes:
- Updated examples and further reading suggestions for each chapter
- New content covering integrated marketing, advertising and selling, CSR, recruitment and onboarding, multilingual workplaces, bullying and harassment, and report writing
- A brand new companion website, providing additional resources for teaching and learning, including a podcast hosted by the authors.
Erika Darics, University of Groningen, the Netherlands Veronika Koller, Professor of Discourse Studies, Lancaster University, UK Bernard De Clerck, University of Ghent, Belgium
1. Language and Business Success
Part I: External Corporate Communication
2. Integrated Marketing Part I: PR and Branding
3. Integrated Marketing Part II: Advertising and Selling
4. Talking (to) Customers
5. Crisis Communication
6. Corporate Social Responsibility (CSR)
Part II: Language in the Workplace
7. Recruitment and Onboarding
8. Leadership
9. Change Management
10. Managing Conflicts
11. Workplace Cultures and Languages
Part III: English for Specific Purposes
12. Email, Intranet and Instant Messaging
13. Plans, Presentations and Pitches
14. Reports
15. Meetings and Negotiations
References
Index
| Erscheint lt. Verlag | 12.11.2026 |
|---|---|
| Zusatzinfo | 76 b&w images |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Themenwelt | Schulbuch / Wörterbuch ► Wörterbuch / Fremdsprachen |
| Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft | |
| Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft | |
| ISBN-10 | 1-350-39925-6 / 1350399256 |
| ISBN-13 | 978-1-350-39925-9 / 9781350399259 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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