Rhetoric of Soft Power (eBook)

Public Diplomacy in Global Contexts

Craig Hayden (Autor)

eBook Download: PDF

2011
1 Seiten
Bloomsbury Publishing (USA) (Verlag)
979-8-8818-8566-3 (ISBN)

Infos

The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives in order to portray how Joseph Nye's notion of "e;soft power"e; has translated into context-specific strategies of international influence. The book examines four cases-Japan, Venezuela, China, and the United States-to illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each country. This study explores the notion of soft power as a set of theoretical arguments about power, and as a reflection of how nation-states perceive what is an increasingly necessary perspective on international relations in an age of ubiquitous global communication flows and encroaching networks of non-state actors. Through an analysis of policy discourse, public diplomacy initiatives, and related programs of strategic influence, soft power in each case represents a localized set of assumptions about the requirements of persuasion, the relevance of foreign audiences to state goals, and the perception of what counts as a soft power resource. This timely analysis provides an unprecedented comparative investigation of the relationship between soft power and public diplomacy.

Produkt-Details

• Erscheint lt. Verlag: 15.11.2011
• Sprache: englisch
• Themenwelt: Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft
• Themenwelt: Sozialwissenschaften ► Politik / Verwaltung ► Europäische / Internationale Politik
• Themenwelt: Sozialwissenschaften ► Politik / Verwaltung ► Staat / Verwaltung
• ISBN-13: 979-8-8818-8566-3 / 9798881885663