Zum Hauptinhalt springen
Nicht aus der Schweiz? Besuchen Sie lehmanns.de
Mesmero -  Cristi Cruceanu

Mesmero (eBook)

eBook Download: EPUB
2024 | 1. Auflage
280 Seiten
Publishdrive (Verlag)
9780000667786 (ISBN)
Systemvoraussetzungen
4,49 inkl. MwSt
(CHF 4,35)
Der eBook-Verkauf erfolgt durch die Lehmanns Media GmbH (Berlin) zum Preis in Euro inkl. MwSt.
  • Download sofort lieferbar
  • Zahlungsarten anzeigen

Uncover the Hidden Forces Shaping Your World


What if the ideas you trust most were carefully crafted illusions?


In Mesmero, Cristi Cruceanu pulls back the curtain on 16 powerful strategies used by governments, corporations, and elites to influence, mislead, and control the public-often without us even realizing it. From overt propaganda and psychological framing to the quiet manipulation of fear and authority, each chapter reveals how these forces shape our perceptions, behaviors, and beliefs.


But this book is more than just an exposé. It offers readers practical tools to recognize manipulation and think critically in an age of distraction and information overload. Mesmero empowers you to break free from passive consumption and reclaim your mental autonomy.


Whether you're a student of psychology, a concerned citizen, or simply curious about the forces at play in modern society, this eye-opening guide offers both clarity and courage. It challenges you to question, to scrutinize, and to resist the subtle pressures that seek to shape your reality.


Mesmero is a wake-up call-and a roadmap to awareness. It urges you to look deeper, ask harder questions, and become an active participant in your own understanding.


Read it, and see the world with new eyes.

Becoming Indispensable


 

The years following the First World War had left Germany in tatters, and its populace in an agony of desperation. Heavy war damages levied against the nation by the Treaty of Versailles had translated into large-scale economic deprivation, joblessness, and a type of civic shame. Once proud, the country now teetered on the verge of collapse as its people huddled together to meet mere subsistence survival. It was in this atmosphere of instability that Adolf Hitler and the National Socialist German Workers' Party began to rise to power. Hitler was well aware of the aspect of human psychology and deftly manipulated Maslow's hierarchy of needs to win the hearts and minds of a suffering populace. At the very base of this hierarchy are the things that allow survival-after which everything else becomes moot. In a country wracked by famine, poverty, and insecurity, the preoccupation of the German people was directed basically to these very foundational needs.

 

Economic Promises in Desperate Times

 

The economy of Germany in the early 1930s was at an all-time low. The Great Depression had made what was already a desperate situation even worse, where millions of Germans were out of work and starving. In most of the cities within Germany, one could observe long lines of bread, while families lived below the poverty line. Basic physiological needs were at stake, leaving the people helpless and desperate for a solution. This was a weakness that Hitler grasped and capitalized on. His rhetoric spoke to restoring Germany to greatness, but far more importantly, he offered something even more immediate-something on the order of jobs, food, and stability. He spoke of building an economy, creating employment through massive public works projects such as the Autobahn, and the reinvigoration of German industry. To people who were worried about merely surviving, this was the clearest of messages. But Hitler did not stop there with just the pledge of jobs; he linked them to national security.

 

The manifesto of the Nazi Party emphasized the question of national security and presented the enemies of Germany, both the powers and the internal threats such as the communist element and the Jews, as threats to the very existence of Germany. This Nazi regime promised to meet not just basic physiological needs but the protection of the German people against perceived dangers. In Maslow's hierarchy, safety comes right after physiological needs, and Hitler shrewdly tied the two together. Economic stability and employment would ensure survival, with a strong national defense to guarantee security in the long run. This was quite an effective combination of economic promises and security rhetoric for a population mortally afraid of the future. He framed this economic revival as one of national survival, thereby gaining the German people's trust. The promise of jobs was not just economic; it was a guarantee against hunger and aggressions from the outside. In that way, Hitler met the most urgent needs of the masses and created the preconditions for deeper psychological manipulation.

 

Nationalism and Unity as a Social Anchor

Having satisfied the physiological and safety needs of the people, Hitler appealed to the second order of needs in Maslow's hierarchy: the need for belongingness and love. Humans naturally need to feel accepted and incorporated among other people. Having been an outcast in the international arena and torn inside by political and social turmoil for years, unity and national pride were the dreams of Germans. Hitler did not take long to begin manipulating this desire. Through speeches and propaganda, Hitler created the image of one united, pure Aryan race, joined together by a common heritage, culture, and fate. He put the German people in the framework of an exalted group, a volk, and the holy duty to reclaim their rightful place in the world. In so doing, he did not just give people a sense of identity; he gave them a sense of belonging to something greater than themselves.

 

The Nazi Party engineered mass rallies, parades, and public spectacles evoking powerful feelings of unity and collective purpose. Events were staged to make one feel part of a movement in history, one far bigger than one's struggles. For many Germans, especially those who felt so alienated and disenfranchised in the chaotic years following the war sense of belonging that came from being part of this idealized community was intoxicating. It was this emotional attachment to a greater community that gave Hitler the support he needed for his regime. In filling this need for belonging, he ensured that people not only felt allegiance to him but also felt an allegiance to each other and the ideology of a strong, united Germany. This was the point when this population manipulation became crucial: with a sense of belonging to this nationalist movement, people in his regime would be more lenient toward or even support more extreme policies and ideologies.

 

Pride in Nationhood and Superiority

 

It stopped there, as Hitler's manipulation did not stop after giving people a sense of belonging. Once this need had been satisfied, he proceeded to the next tier in Maslow's hierarchy: esteem needs. People must be respected, gain recognition, and have personal achievements. In the post-Versailles era, Germans were wrestling with feelings of inferiority, having been labeled the losers of World War I and being faced with humiliating reparations. The Nazi regime promised an antidote to this shame. By propagating this theory of Aryan supremacy, Hitler gave the Germans a sense of highness. According to Nazi propaganda, the German nation was nothing but a chosen race ordained by the Force to rule over other lesser races. It was an appeal to racial pride, which a deep psychological need for self-esteem raised the German people from the perceived position of weakness to dominance.

Besides, Hitler's military victories and territorial gains allowed the nation to feel it was on top of things. As German troops began to reoccupy the Rhineland, annex Austria, and seize the Sudetenland, the people started to believe in their strength again. These were not simply military but psychological victories as well. For the first time in years, Germans had something to be proud of concerning their country's strength and their identity as its citizens. By satisfying these esteem needs, Hitler had the people loyal to his regime. National pride became mixed with personal pride thus making it easier for the average German to justify and support the atrocities under the name of their nation. So, a sense of superiority given by the Nazi ideology blinded many to the moral fails of the regime and Hitler was able to consolidate power in his hands without much resistance.

Manipulation of the Hierarchy to Achieve Total Control

 

Hitler's rise to power is a perfect example of how appealing to the basic needs of human beings can influence mass psychology. First, by meeting the physiological and safety needs of an almost grappling population, engendering a sense of belonging through nationalism, and finally stimulating feelings of pride and self-esteem, Hitler successfully took hostage big sections of the German population for his totalitarian regime. By strategically exploiting Maslow's hierarchy, Hitler could control not only the political landscape but also the minds of the people. The careful manipulation of their most basic needs built him a constituency that would enable him to commit some of the worst atrocities in human history under the guise of meeting the needs of the German people.

 

Understanding Human Needs and Behavior


 

Probably the best-known psychological theory dealing with human motivations is that of the "Hierarchy of Needs" by Abraham Maslow. Introducing his theory in 1943, Maslow divided human needs into five levels and suggested that people are motivated to fulfill them sequentially-from the lowest, most simple needs to complex ones. Although the hierarchy is normally considered a guide to personal growth and wellness, it has been applied in manipulative ways to influence human behavior, particularly in areas such as marketing, management, politics, and relationships.

 

This chapter shall discuss Maslow's Hierarchy of Needs and how such a psychological understanding can easily be weaponized in influencing and manipulating people. Maslow suggested that, conceptually, human needs might be organized in a pyramid structure. At the base are basic survival needs, and as one moves up the pyramid, the needs become more complex and related to psychological growth. These levels, in detail, comprise:

Physiological Needs: These needs are related to basic survival: food, water, shelter, and air are required for survival.

 

Safety Needs: When physiological needs are satisfied, people seek safety and security. It includes physical safety or protection from harm, and psychological security or stability, freedom from fear.

 

Love and Belonging: It consists of social needs: love, friendship, intimacy, and a sense of belonging to some group or community.

 

Esteem Needs: The esteem includes self-respect which means confidence and competence, and respect and recognition from other people.

 

Self-Actualization: The highest level, self-actualization, is where the realization of one's potential, striving for personal growth, creativity, and self-expression is concerned.

 

As Maslow said, the time spent on higher-level needs should be done after lower-level ones are satisfied. Modern psychology,...

EPUBEPUB (Adobe DRM)
Größe: 5,2 MB

Kopierschutz: Adobe-DRM
Adobe-DRM ist ein Kopierschutz, der das eBook vor Mißbrauch schützen soll. Dabei wird das eBook bereits beim Download auf Ihre persönliche Adobe-ID autorisiert. Lesen können Sie das eBook dann nur auf den Geräten, welche ebenfalls auf Ihre Adobe-ID registriert sind.
Details zum Adobe-DRM

Dateiformat: EPUB (Electronic Publication)
EPUB ist ein offener Standard für eBooks und eignet sich besonders zur Darstellung von Belle­tristik und Sach­büchern. Der Fließ­text wird dynamisch an die Display- und Schrift­größe ange­passt. Auch für mobile Lese­geräte ist EPUB daher gut geeignet.

Systemvoraussetzungen:
PC/Mac: Mit einem PC oder Mac können Sie dieses eBook lesen. Sie benötigen eine Adobe-ID und die Software Adobe Digital Editions (kostenlos). Von der Benutzung der OverDrive Media Console raten wir Ihnen ab. Erfahrungsgemäß treten hier gehäuft Probleme mit dem Adobe DRM auf.
eReader: Dieses eBook kann mit (fast) allen eBook-Readern gelesen werden. Mit dem amazon-Kindle ist es aber nicht kompatibel.
Smartphone/Tablet: Egal ob Apple oder Android, dieses eBook können Sie lesen. Sie benötigen eine Adobe-ID sowie eine kostenlose App.
Geräteliste und zusätzliche Hinweise

Buying eBooks from abroad
For tax law reasons we can sell eBooks just within Germany and Switzerland. Regrettably we cannot fulfill eBook-orders from other countries.

Mehr entdecken
aus dem Bereich