Strategic Management of International E-Commerce Firms
Springer Fachmedien Wiesbaden GmbH (Verlag)
978-3-658-49679-1 (ISBN)
In this book, Marius Müller explores the distinct virtual and physical internationalization strategies of today's leading international e-commerce firms. By revealing previously unknown determinants of e-commerce firms' online geographic scope, foreign direct investments, and international performance, he contributes novel insights into how these digital firms successfully coordinate their virtual and physical presence across borders. Finally, he highlights the complex interplay between these international strategies and dynamic host country factors.
Marius Müller worked as a research assistant and doctoral candidate at the Chair of Marketing and Retailing at Trier University.
Introduction.- Focus and Relevance.- Literature Review and Research Gaps.- Structure and Contribution of the Studies.- Further Remarks.- Study 1: E-Commerce Firms Geographic Scope. Roles of Intangible Resources and Country-Specific Moderators.- Introduction.- Conceptualization and Hypothesis Development.- Empirical Study.- Discussion.- Limitations and Further Research.- Study 2: Determinants of Wolly Owned Foreign Direct Investments in E-Commerce Firms: A Hierarchical Country- and Firm-Level Analysis.- Introduction.- Conceptualization and Hypothesis Development.- Empirical Study.- Discussion.- Limitations and Further Research.- Study 3: Effects of International E-Commerce Firms Depth versus Breadth of Control on Foreign Sales Performance and the Role of Market Size and Growth as Context Factors.- Introduction.- Conceptualization and Hypothesis Development.- Empirical Study.- Discussion.- Limitations and Further Research.- Final Remarks.- Discussion and Conclusions.- Limitations and Further Research.- References.
| Erscheinungsdatum | 05.09.2025 |
|---|---|
| Reihe/Serie | Handel und Internationales Marketing Retailing and International Marketing |
| Zusatzinfo | XIX, 172 p. 15 illus. Textbook for German language market. |
| Verlagsort | Wiesbaden |
| Sprache | englisch |
| Maße | 148 x 210 mm |
| Themenwelt | Sozialwissenschaften |
| Wirtschaft ► Allgemeines / Lexika | |
| Schlagworte | born digital firms • Cross-Border E-Commerce • digital firms • Digital transformation • dynamic host country factors • e-commerce firms • Foreign Direct Investments • ibusiness firms • Internationalization strategies • localization strategy • Market Entry • multilevel hierarchical modeling • Online Internationalization • Online Retailing • virtual presence |
| ISBN-10 | 3-658-49679-7 / 3658496797 |
| ISBN-13 | 978-3-658-49679-1 / 9783658496791 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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