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Media, Industries, Society - Jayne Cubbage, Loren Saxton Coleman, Cheryl D. Jenkins

Media, Industries, Society

Diverse Foundations in Mass Communication
Buch | Hardcover
408 Seiten
2026
Routledge (Verlag)
978-1-032-40774-6 (ISBN)
CHF 269,95 inkl. MwSt
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A new, introductory textbook on the media and mass communication industries that champions the pioneering examples and perspectives of managers and entrepreneurs from racial and ethnic groups whose contributions to media have been previously overlooked.

This textbook provides students with a grounding in critical pedagogy and praxis, foundational technologies and their evolution, and the role of the internet and media convergence, as it explores the historical and foundational developments of print, broadcast, and new media. Key areas covered include books, newspapers, magazines, photography, radio, television, film, music, social networks, podcasts, and video games. Each of these chapters includes a comprehensive, historical overview of the medium, as well as a more diverse representation of the key players within each media industry. As such, this book highlights the crucial contributions of historically marginalized racial and ethnic individuals and groups. Each section provides a thematic overview of chapters with key points to consider and concludes with discussion questions, key terms, and points for media literacy application.

An important introduction to media and mass communication industries, this textbook is essential for any instructor wishing to provide their students with a more diverse foundation in mass communication.

This book also has an accompanying eResource, which includes links to organizations that promote diversity in media, as well as an instructor's manual and test bank.

Jayne Cubbage is Associate Professor in the Department of Communications at Bowie State University, USA. She is author/editor of Critical Race Media Literacy (2022), The Handbook of Research on Media Literacy in Higher Education Environments (2018) and Developing Women Leaders in the Academy Through Enhanced Communication Strategies (2020). She is also co-author of Media Literacy for Diverse Audiences (2025). Loren Saxton Coleman is an Assistant Professor and Director of Graduate Studies in the Department of Communication, Culture, and Media Studies in the Cathy Hughes School of Communications at Howard University, USA. She is the co-editor of the edited volume, Media, Myth, and Millennials: Critical Perspectives on Race and Culture (2019). Cheryl D. Jenkins is Chair of the Mass Media Studies Department and Associate Professor in the School of Humanities and Fine Arts at Talladega College, USA. She was a 2004 Mellon Fellow for the Salzburg (Austria) Seminar session on Ethics in News Reporting and Editing and received the National Association of Black Journalists Region VII Cheryl Smith Leadership Award in 2004. She is co-author and co-editor of the text Race and Media: Critical Perspectives (2020).

List of Figures

List of Boxes

List of Contributors

Foreword

Acknowledgements

List of Abbreviations

Introduction-- Diverse Foundations in Mass Communication

Part I – Mapping the Media: Theoretical implications of Mass Communication

Chapter 1 Diverse Foundations in Journalism and Mass Communication Education: A Pedagogical Intervention

Part II – Technology of Mass Communication Industries

Chapter 2 Foundational Technologies and Media Evolution

Chapter 3 The Role of the Internet and Converged Media

Part III – Legacy Media (Print)

Chapter 4 Books

Chapter 5 Newspapers

Chapter 6 Magazines

Chapter 7 Photography and Graphics

Part IV – Legacy Media (Broadcast)

Chapter 8 Radio

Chapter 9 Television

Chapter 10 Film/Motion Picture

Chapter 11 Sound Recording/Music Industry

Part V – New Media

Chapter 12 Social Networking

Chapter 13 Podcasting

Chapter 14 Video Games and the Gaming Industry

Part VI – The Business of Media

Chapter 15 Media Financing, Advertising and Marketing

Chapter 16 Public Relations

Part VII – Law, Policy and Media Ethics

Chapter 17 Media Ethics, Law, and Regulation

Part VIII – New Directions in Media

Chapter 18 Media Activism/Media Equity

Appendix: A List of Equity-Oriented Media Organizations

Glossary

Index

Erscheint lt. Verlag 12.2.2026
Zusatzinfo 5 Line drawings, color; 111 Halftones, color; 116 Illustrations, color
Verlagsort London
Sprache englisch
Maße 174 x 246 mm
Gewicht 453 g
Themenwelt Sozialwissenschaften Kommunikation / Medien Journalistik
Sozialwissenschaften Kommunikation / Medien Medienwissenschaft
Wirtschaft
ISBN-10 1-032-40774-3 / 1032407743
ISBN-13 978-1-032-40774-6 / 9781032407746
Zustand Neuware
Informationen gemäß Produktsicherheitsverordnung (GPSR)
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