Global South Creator Cultures

Buch | Hardcover

186 Seiten

2025
Routledge India (Verlag)
978-1-032-77354-4 (ISBN)

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Global South Creator Cultures situates creator labour within the geographic specificities of nation-states and examines the working conditions of social media creators and the geographical challenges of their work, offering a four-part conceptual framework for studying creator cultures. Rather than placing creator cultures in the Global South against those in the Global North to produce a series of binaries, it prioritises expanding our frames of reference for studying creator labour. It does so by examining creator cultures in India, Turkey, Brazil, Chile, Pakistan, Nigeria, Hong Kong, and China through approaches from media, communication, and cultural studies, as well as internet, platform, and creator studies.

Rich with grounded subjective experiences of Global South creators, this collection is essential reading for students and academics of media, communication, and cultural studies, and appeals to anyone interested in understanding the complex relationship between nation-states, social media platforms, and creators.

Tugce Bidav is Lecturer in Digital Labour and Marketing in the Department of Digital Humanities at King’s College London, UK. She holds a PhD in Media Studies from Maynooth University, Ireland (2023). Her research interests include platforms and cultural production, media and creative labour, and platform work. She has published on issues related to creator cultures in leading journals such as Social Media + Society and International Journal of Cultural Studies. She is on the founding editorial board of Sage’s new journal Platforms & Society. Smith Mehta is Assistant Professor in the Center for Media and Journalism Studies at the University of Groningen, Netherlands. He holds a PhD in Creative Industries from Queensland University of Technology, Australia (2021). He is the author of the book The New Screen Ecology in India (2023) and has published on issues related to creative labour in leading international peer-reviewed journals. Smith has previously worked at Viacom18 Media Pvt. Ltd as a content development executive.

Introduction

Tugce Bidav and Smith Mehta

Chapter 1

Rural Creators, Digital Labour, and Platform Visibility in South India

Srikanth Nayaka

Chapter 2

The Relational Work of Turkish Youtubers: Negotiating Money and Affective Bonding with the Audience

Elif Birced

Chapter 3

Engagement Campaigns in Brazil: Digital Influencers and Visibility Labour on Instagram

Issaaf Karwahi

Chapter 4

Creators at Work: Navigating Dual Careers in the Chilean Platform Economy

Karis K. Wilson and Arturo Arriagada

Chapter 5

From TV to Online Freelancing: Pakistani Creator Labour at the Intersection of Mass Media and Platform Cultures

Elliot Montpellier

Chapter 6

From Fraught Politics to Influencer Ethics: Patriotism, Spirituality, and Survival in Nigerian Creator Cultures

Jaana Serres

Chapter 7

Feminist Activist-Creator Practices of Exposing: Navigating Gender Hate, Algorithmic Moderation, and State Regulation in Hong Kong

Cecilia Ka Hei Wong

Chapter 8

When Platform Becomes Landlords: Algorithmic Gentrification and the Structural Displacement of Kuaishou's Jiazu Creators

Xiaoting Yu

Conclusion

Tugce Bidav and Smith Mehta

Erscheinungsdatum	14.11.2025
Zusatzinfo	6 Tables, black and white; 1 Halftones, black and white; 1 Illustrations, black and white
Verlagsort	London
Sprache	englisch
Maße	156 x 234 mm
Gewicht	520 g
Themenwelt	Geschichte ► Teilgebiete der Geschichte ► Kulturgeschichte
Themenwelt	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
ISBN-10	1-032-77354-5 / 1032773545
ISBN-13	978-1-032-77354-4 / 9781032773544
Zustand	Neuware