Marketing in a Competitive Economy

Leslie W. Rodger (Autor)

Buch | Hardcover

252 Seiten

2025
Routledge (Verlag)
978-1-041-15515-7 (ISBN)

Artikel merken

Marketing in a Competitive Economy (1965) is a scientific study of marketing in the Western world, taking as a starting point a competitive economy and freedom for consumers. Marketing moved from an exercise in profitably disposing of excess goods, to being concerned with producing goods as a result of market opportunities.

Marketing in a Competitive Economy (1965) is a scientific study of marketing in the Western world, taking as a starting point a competitive economy and freedom for consumers. As marketing moved from an exercise in profitably disposing of excess goods, to being primarily concerned with producing goods as a result of market opportunities, so the field became more complicated and in need of a comprehensive analysis and overview.

Part 1. The Marketing Perspective – A Functional Approach 1. The Development of Marketing Theory 2. The Marketing Perspective Part 2. Managing the Marketing Functions 3. Managing the Marketing Information and Research Function 4. Managing the Product Planning Function 5. Managing the Sales and Distribution Function 6. Managing the Advertising and Promotion Function 7. Co-ordinating and Controlling the Marketing Functions

Erscheinungsdatum	01.11.2025
Reihe/Serie	Routledge Library Editions: Economics and Society
Verlagsort	London
Sprache	englisch
Maße	156 x 234 mm
Gewicht	630 g
Themenwelt	Sozialwissenschaften ► Politik / Verwaltung
	Wirtschaft ► Allgemeines / Lexika
	Wirtschaft ► Volkswirtschaftslehre ► Wirtschaftspolitik
ISBN-10	1-041-15515-8 / 1041155158
ISBN-13	978-1-041-15515-7 / 9781041155157
Zustand	Neuware