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This Means This, This Means That: A User's Guide to Semiotics

(Autor)

Buch | Softcover
176 Seiten
2007
Laurence King Publishing (Verlag)
978-1-85669-521-3 (ISBN)
CHF 29,55 inkl. MwSt
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Semiotics is the theory of signs. This introductory book decodes the mystery of semiotics using visual examples instead of abstract theory. Divided into 75 key semiotic concepts, each short section begins with a single image or sign, accompanied by a question that invites us to interpret what we are seeing.
Semiotics is the theory of signs. Signs are amazingly diverse: from simple road signs that point to a destination, to smoke that warns us of fire, to the culturally-conditioned symbols buried within art and literature, our reading of signs is very much a part of everyday life. Yet semiotics is often perceived as a mysterious science. This introductory book decodes the mystery of semiotics using visual examples instead of abstract theory.Divided into 75 key semiotic concepts, each short section of the book begins with a single image or sign, accompanied by a question that invites us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign. In this way, we actively engage in creative thinking.Read straight through or dipped into regularly, this book provides practical examples of how meaning is made in contemporary culture.

Sean Hall is Deputy Head of Department and Leader in Contextual Studies in the Department of Design at Goldsmiths College, University of London. He was formerly a lecturer in Philosophy at Balliol College, Oxford. As a practising artist, he has exhibited at the V&A, the Royal Academy and the Whitechapel Gallery.

Introduction; Signs and Signing; Ways of Meaning; Conceptual Structures; Visual Structures; Textual Structures; Matters of Interpretation; Framing Meaning; Stories and Storytelling; Conclusion; Bibliography.

Erscheint lt. Verlag 1.10.2007
Zusatzinfo 75 illustrations, 45 in colour
Verlagsort London
Sprache englisch
Maße 186 x 262 mm
Gewicht 710 g
Themenwelt Kunst / Musik / Theater Allgemeines / Lexika
Geisteswissenschaften Philosophie Erkenntnistheorie / Wissenschaftstheorie
Sozialwissenschaften
ISBN-10 1-85669-521-2 / 1856695212
ISBN-13 978-1-85669-521-3 / 9781856695213
Zustand Neuware
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