Direct Hit
How Tesla Went Straight to Consumers and Smashed the Car Dealers' Monopoly
Seiten
2025
Cambridge University Press (Verlag)
978-1-009-68789-8 (ISBN)
Cambridge University Press (Verlag)
978-1-009-68789-8 (ISBN)
Tesla has won its war with the car dealers' lobby over its direct-to-consumer sales model, but many questions remain for other electric vehicle start-ups and the legacy auto manufacturers. This book shares key insights and dives into the dealers' legal and policy arguments to show why they're deeply flawed.
Since 2013, Elon Musk has been at war with car dealers in the United States. Battles have played out in legislative backrooms, courtrooms, governors' offices, and news media outlets across the country. As of now, Musk has won the war. Telsa has established a foothold across the country, sold over 2 million cars without using a dealer, established a loyal customer base, and overcome most states' franchise dealer laws. Direct Hit tells the story of this fight, taking readers into courtrooms and legislative halls where the dealers tried in vain to derail Tesla's advances. The book shares key insights on the strategic choices made by dealers, legacy car companies, and electric-vehicle startups. With a combination of historical narrative, blow-by-blow accounts of the Tesla wars, and a consideration of America's longstanding romance with the personal automobile, Direct Hit shares a uniquely American drama over cars and the people who sell them.
Since 2013, Elon Musk has been at war with car dealers in the United States. Battles have played out in legislative backrooms, courtrooms, governors' offices, and news media outlets across the country. As of now, Musk has won the war. Telsa has established a foothold across the country, sold over 2 million cars without using a dealer, established a loyal customer base, and overcome most states' franchise dealer laws. Direct Hit tells the story of this fight, taking readers into courtrooms and legislative halls where the dealers tried in vain to derail Tesla's advances. The book shares key insights on the strategic choices made by dealers, legacy car companies, and electric-vehicle startups. With a combination of historical narrative, blow-by-blow accounts of the Tesla wars, and a consideration of America's longstanding romance with the personal automobile, Direct Hit shares a uniquely American drama over cars and the people who sell them.
Daniel A. Crane is the Richard W. Pogue Professor of Law at the University of Michigan, An expert in antitrust law, he has written over 200 books and articles in that field. Since 2014, Professor Crane has been the leading academic voice on the controversies surrounding direct-to-consumer sales of automobiles in the United States.
Introduction; 1. The birth of the franchised dealer model; 2. Elon Musk's direct sales decision; 3. The empire strikes back; 4. It's the consumer, stupid!; 5. Legacies in the crossfire; 6. Crony capitalism in the motor city; 7. Strange bedfellows; 8. The others; 9. How Tesla turned the tide; 10. The road ahead.
| Erscheinungsdatum | 11.11.2025 |
|---|---|
| Zusatzinfo | Worked examples or Exercises |
| Verlagsort | Cambridge |
| Sprache | englisch |
| Gewicht | 281 g |
| Themenwelt | Recht / Steuern ► EU / Internationales Recht |
| Recht / Steuern ► Privatrecht / Bürgerliches Recht ► IT-Recht | |
| Recht / Steuern ► Wirtschaftsrecht ► Wettbewerbsrecht | |
| Sozialwissenschaften ► Politik / Verwaltung ► Politische Theorie | |
| ISBN-10 | 1-009-68789-1 / 1009687891 |
| ISBN-13 | 978-1-009-68789-8 / 9781009687898 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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Buch | Hardcover (2025)
Verlag Dr. Otto Schmidt
CHF 348,55
