Media Today
Routledge (Verlag)
978-0-415-96058-8 (ISBN)
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Media Today puts mass communication students at the center of the profound changes in the twenty-first century media world – from digital convergence to media ownership – and gives them the skills to think critically about what these changes mean for the role of media in their lives.
Comprehensive and engaging, Media Today features:
an interactive companion website featuring a full range of instructor and student materials including study podcasts at www.routledge.com/textbooks/mediatoday
a three-pronged media systems approach focused on media literacy, convergence, and emerging trends in today's media culture
up-to-date coverage of the latest political, economic, technological, and cultural issues affecting media industries
exciting new resources including an enclosed free DVD with media examples.
Completely revised with updated examples, case studies, and media resources, the third edition of this innovative mass communication textbook is built upon a media systems approach that gives students an insider's perspective on how mass media industries operate. By making students more knowledgeable about the influences that guide media organizations, Media Today builds media literacy skills to make students sensitive to ways of seeing media content as a means of learning about culture. Joseph Turow emphasizes throughout the many ways in which media convergence has blurred distinctions between and among various media.
Each chapter of Media Today will:
guide students through the essential history of media industries
examines the current forces shaping their creation, distribution and exhibition
explores the impact of emerging trends in media and society from globalization to social networking to video games.
Media Today is designed to be used independently, but can also be used with the supplemental textbook edited by Brooke Erin Duffy and Joseph Turow, Key Readings in Media Today.
Joseph Turow is Robert Lewis Shayon Professor of Communication at the University of Pennsylvania’s Annenberg School for Communication. A former Chair of the Mass Communication Division of the International Communication Association, he is the author of more than 50 articles and 8 books on mass media industries.
Preface
To the Student
PART I: Understanding the Nature of Mass Media
Chapter 1: Understanding Mass Media and the Importance of Media Literacy
Chapter 2: Making Sense of the Media Business
Chapter 3: Formal and Informal Controls on Media Content: Government Regulation,
Self-Regulation, and Ethics
Chapter 4: Making Sense of Research on Media Effects and Media Culture
PART II: Media Giants and Cross-Media Activities
Chapter 5: A World of Blurred Media Boundaries
Chapter 6: Understanding the Strategies of Media Giants
PART III: The Print Media
Chapter 7: The Book Industry
Chapter 8: The Newspaper Industry
Chapter 9: The Magazine Industry
PART IV: The Electronic Media
Chapter 10: The Recording Industry
Chapter 11: The Radio Industry
Chapter 12: The Motion Picture Industry
Chapter 13: The Television Industry
Chapter 14: The Internet and Videogame Industries
PART V: Advertising and Public Relations
Chapter 15: The Advertising Industry
Chapter 16: The Public Relations Industry
Epilogue
Notes
Credits
| Erscheint lt. Verlag | 17.9.2008 |
|---|---|
| Zusatzinfo | 100 Halftones, color; 43 Tables, color; 200 Illustrations, color |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 216 x 279 mm |
| Gewicht | 1814 g |
| Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft |
| ISBN-10 | 0-415-96058-4 / 0415960584 |
| ISBN-13 | 978-0-415-96058-8 / 9780415960588 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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