Television and the Political Image

A Study of the Impact of Television on the 1959 General Election

Joseph Trenaman, Denis McQuail (Autoren)

Buch | Softcover

294 Seiten

2025
Routledge (Verlag)
978-1-032-60282-0 (ISBN)

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Was the 1959 UK General Election the first television election? Could television be used to create a Party ‘image’? Television and the Political Image (1961) provides answers to both these questions. It surveys two constituencies, interviewing the same cross-section of electors before and after the election campaign, and analyses and compares the campaigns as conducted by television, radio, the Press, and through the work of the local Parties. Various effects of the political barrage are measured and attributed to their sources; such effects include changes in voting intention during the course of the election campaign, changes in attitudes to Parties and their leaders, and changes in what the voter knows of the parties’ policies.

Joseph Trenaman and Denis McQuail

1. Election Television – an Unknown Factor 2. Method 3. Political Images 4. The Nature of the Campaign 5. How the Campaign Reached the Electors 6. Television Electioneering – the Viewers’ Response 7. Changes of Allegiance during the 1959 Campaign 8. Changes in Political Attitudes 9. The Electors’ Knowledge of Party Policies and National Issues 10. The Effects of Television and Other Media 11. The Characteristics of the ‘Changers’ 12. Some Implications 13. Summary of the Findings

Erscheinungsdatum	15.05.2025
Reihe/Serie	Routledge Library Editions: Broadcasting
Verlagsort	London
Sprache	englisch
Maße	156 x 234 mm
Gewicht	440 g
Themenwelt	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
Themenwelt	Sozialwissenschaften ► Politik / Verwaltung ► Staat / Verwaltung
ISBN-10	1-032-60282-1 / 1032602821
ISBN-13	978-1-032-60282-0 / 9781032602820
Zustand	Neuware