Faith, Media, and Persuasion

How Evangelicals Win in a Religious Free Market

Adam Bajan (Autor)

Buch | Hardcover

170 Seiten

2025
Rowman & Littlefield (Verlag)
9781666955842 (ISBN)

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This book explores how non-denominational evangelical organizations orchestrate commercial-grade entertainment media to amplify religious rhetoric.

Faith, Media, and Persuasion explores how non-denominational evangelical organizations orchestrate commercial-grade entertainment media to amplify religious rhetoric. Providing an in-depth look at the unique socio-technical situation facing evangelicals, this book analyzes the unique methods of persuasion that independent churches rely on to maintain their congregant base and recruit new members in a crowded religious marketplace. Scholars of media ecology, media studies, rhetoric, and sociology of religion will find this book of particular interest.

Adam Bajan is lecturer at Texas A&M University, USA.

Chapter One: Who Evangelicals Are and What They Want
Chapter Two: The Media & Technique of Evangelical Persuasion
Chapter Three: Four Churches. One Template
Chapter Four: Orchestration & Amplification
Chapter Five: The Rhetorical Form of Evangelical Persuasion
Chapter Six: The Cost of Success

Erscheinungsdatum	04.06.2025
Zusatzinfo	10 tables
Sprache	englisch
Maße	158 x 234 mm
Gewicht	380 g
Themenwelt	Geisteswissenschaften ► Religion / Theologie
Themenwelt	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
ISBN-13	9781666955842 / 9781666955842
Zustand	Neuware