Semiotic Approaches to Cultural Interactions

Images and Texts

Maria-Ionela Neagu, Maria-Crina Herțeg (Herausgeber)

Buch | Hardcover

328 Seiten

2025
Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
978-3-631-93238-4 (ISBN)

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Multimodal meaning construction, a key concept within the field of semiotics, has been the subject of extensive research, contributing to the development of various theoretical and analytical frameworks. Privileging an eclectic approach, the volume investigates the rewriting and deconstruction of cultural narratives, focusing on the dynamic interplay between stability and instability in both image and text. Crossing cultural and ideological boundaries fosters exposure to diverse ways of thinking, necessitating the reimagining of cultural heritage. This process aims to cultivate a new awareness that challenges stereotypical beliefs, images, and traces, leading to a more nuanced understanding of identity. Visual and textual representations, in this context, play a crucial role in resisting oppression or opposition and promoting alternative forms of knowledge. Through their analyses, the contributions encourage scholars to engage with the cultural tensions between continuity and rupture, thereby shedding light on new dimensions of human experience.

Maria-Ionela Neagu is an Associate Professor at the Philology Department, Faculty of Letters and Sciences, Petroleum-Gas University of Ploieşti. Her main research and teaching interests include English Linguistics, Critical Discourse Analysis, Argumentation Theory, Cognitive Semantics, Applied Linguistics, and ELT Methodology. She has published extensively in reputable academic journals as well as in volumes of national and international conference proceedings. Maria-Crina Herțeg is an Associate Professor at the 1 Decembrie 1918 University of Alba Iulia, Faculty of History, Letters and Educational Sciences, where she teaches courses in Business English, Terminology, Corpus Linguistics, and ESP. Her research interests focus on Terminology, Business English, CMT, ESP, and Corpus Linguistics. She has published papers on these topics and has presented her work at both national and international conferences.

Maria-Ionela Neagu and Maria-Crina Herțeg
Introduction: Semiotic Matters 

 I. Semiotic Approaches to (Narrative) Identity
Alina Roșca
Narrative and Visual Digressions in The Life and Opinions of Tristram Shandy, Gentleman

Cristina Iridon
The Image of Legacy Hunters in the Works of Petronius and Martial

Lucia Ispas
(Un)Mirroring the Self in the Diary Writing

Ana Maria Tolomei
Border-crossing Refugee Identities and Makeshift Homes in Malala Yousafzai’s We Are Displaced, Ben Rawlence’s City of Thorns and Defoe’s The Review

II. Semiotic Construction of Reality via Language
Jana Bérešová
Semiotic Approaches in English Language Teaching

Maria-Crina Herțeg
The Idiomaticity of English and Romanian Headlines. A Corpus-Based Approach

Diana Rînciog
Le portrait du communicateur contemporain: art et pouvoir de la persuasion

III. Film Semiotics
Gabriela Duda
La littérature et le film

Ilhana Nowak
Lights, Camera, Metonymy! How a figurative mechanism transformed the art of sci-fi cinema

IV. Visual Semiotics in Advertising
Jelena Josijević and Jelena Danilović Jeremić
Visual Design of Baby Formula Packaging: Critical Discourse Analysis

Cemre Çiçek-Tümer and Hale Işık-Güler
‘Nature Has Everything’: A Multimodal Analysis of Ethical Consumerism Discourse on Instagram Advertising: The Case of Krijen

Maria-Ionela Neagu and Carmen-Gabriela Iordache
Female Objectification and Sexism in the 20th Century Advertising

Notes on contributors 

Erscheinungsdatum	26.03.2025
Verlagsort	Berlin
Sprache	englisch
Maße	148 x 210 mm
Gewicht	494 g
Themenwelt	Geisteswissenschaften ► Philosophie ► Erkenntnistheorie / Wissenschaftstheorie
	Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft
	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
Schlagworte	ethical consumerism • Intertextuality • Multimodal meaning construction • social and narrative identity • stereotypes
ISBN-10	3-631-93238-3 / 3631932383
ISBN-13	978-3-631-93238-4 / 9783631932384
Zustand	Neuware