Religion as Brand

An Analogy to Reconceptualize Religion

Razieh Mahdieh (Autor)

Buch | Hardcover

252 Seiten

2024
Lexington Books (Verlag)
978-1-6669-4154-8 (ISBN)

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Religions and brands address fundamental human needs and motivations and their societal functionalities exhibit certain parallels. This book explores this proposition through an analogical abstraction, in accompany with four case studies to assess the hypothetical aspect of this comparative approach in a real-world context.

Religion as Brand: An Analogy to Reconceptualize Religion delves into the complex relationship between religions and brands. Through a process of abstraction, the book creates an analogy to compare religion with brand, which clarifies the similar functionalities of both within society and explores the complexities in this comparison beyond mere semiotic aspects. Through this innovative lens, it unveils the common mechanisms of both phenomena, and unveils fundamental incentives and needs in human-being nature that are evoked and fulfilled by these two social institutions.Across four diverse case studies, the book examines this analogy in real-world contexts and demonstrates how this approach can generate hypotheses. These cases explore diverse scenarios, including ISIS and Al-Qaeda as “sub-brands” of Islam, the dynamic of Islam and Judaism as “brands” in the Israeli-Palestinian conflict, Ashura ceremonies as a campaign for Shi'i Islam, and the narrativity of Evangelicalism as a sub-brand of Christianity. This thought-provoking exploration generates new hypotheses and challenges preconceived notions of both religion and brand.

Razieh Mahdieh is an independent scholar who studies religion as brand, philosophy, sociology, and religious history.

Introduction
Section I: Religion as Brand: In Search for an Analogy
Chapter 1: Analogy-based Reasoning and Its Methodology
Chapter 2: Religion as Brand, The Analogical Model
Chapter 3: Positioning Analogical Model in its Theoretical Context
Section II: Analogy in the Real World
Chapter 4: ISIS and Al-Qaeda as Sub-brands of Islam
Chapter 5: The Role of Two Religions as Two Brands in Israel-Palestine Conflict
Chapter 6: Ashura Mourning Ceremonies as the Campaign of Shi’i Sub-brand of Islam
Chapter 7: Narrativity of Evangelicalism as a Sub-brand of Christianity
Conclusion

Erscheinungsdatum	31.12.2024
Zusatzinfo	23 BW Illustrations, 6 Tables
Sprache	englisch
Maße	152 x 229 mm
Themenwelt	Geisteswissenschaften ► Religion / Theologie
Themenwelt	Sozialwissenschaften ► Soziologie ► Spezielle Soziologien
ISBN-10	1-6669-4154-9 / 1666941549
ISBN-13	978-1-6669-4154-8 / 9781666941548
Zustand	Neuware