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Beauty Industry -

Beauty Industry

Gender, Media and Everyday Life
Buch | Hardcover
256 Seiten
2025
Emerald Publishing Limited (Verlag)
9781836089414 (ISBN)
CHF 127,00 inkl. MwSt
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The concept of beauty and its impact on social interactions has spurred extensive research and discussions. Beauty products not only shape individuals’ public image but also form an integral part of their daily routines. By unravelling the cultural, social, and historical tapestries that frame beauty standards, this edited volume presents an in-depth analysis of the beauty industry and its complex relationships with beauty entrepreneurship, advertising, television, fashion industry, professional dance, and everyday life.


Beauty Industry offers a collection of edited chapters that critically dissect the beauty industry through a gendered lens, delving into topics such as gendered beauty ideals, the relationship between beauty products and gender identities, and the challenge to traditional gender norms. The work affirms diversity and inclusion and due to its interdisciplinary approach, it is an excellent companion for researchers and students interested in feminism, queer theories, sociology, PR and communication studies, fashion, body, race and media. It also considers the intersectionality of gender with factors like race, class, and sexual orientation in the beauty industry.


With a focus on macro, mezzo, and micro levels, the contributions span various research methodologies, fostering new knowledge and insights into this intricate intersection of beauty, gender, and industry.

Marija Geiger Zeman is an awarded author and the Senior Research Scientist at the Institute of Social Sciences Ivo Pilar, Croatia. Michal Chmiel is a former PR practitioner and a Senior Lecturer (Associate Professor) at the Department of Psychology, Royal Holloway, University of London. Mirela Holy is the Head of Communication Studies at Croatia's first private university, VERN' University, and a former Minister of Environmental Protection and Nature.

Introduction One; Marija Geiger Zeman and Mirela Holy

Introduction Two; Michal Chmiel

Chapter 1. Cosmetic Entrepreneurs: Exploring Beliefs and Experiences of Practitioners Administering Non-Surgical Aesthetic Procedures in the UK; Rebecca Nash and Anne-Mette Hermans 

Chapter 2. The Environmental Cost of Vanity: An Ecofeminist Analysis of the Beauty Industry, the Consumer Behaviour and Environmental Attitudes; Martina Topić and Ioannis Kostopoulos 

Chapter 3. Evidence-Based Functional Marketing Claims in Beauty Products Advertising: A Memorandum for Good Practice; Michal Chmiel 

Chapter 4. Reflecting on Age: Societal Narratives in the World of Anti-Aging Advertising; Lea Pešec 

Chapter 5. Beauty and Body in Fashion Photography: The Covered Body and New Bodily Practices; Petra Krpan 

Chapter 6. 'An Open Forum for Discussion’: Desmond’s and the Representation of the Beauty Industry; Melissa Beattie 

Chapter 7. Ultimate beautification: Reception of “RuPaul’s Drag Race” show in Poland; Jacek Barlik and Dominika Sobiesiak 

Chapter 8. Red Lipstick as a Communication Tool of (Self)-Presentation: Gender and Power Perspectives; Nikolina Borčić 

Chapter 9. “We’ve got to take our chances”: Make-up as Subversive Practice in Heteronormative Binary DanceSport; Val Meneau 

Chapter 10. “Beauty Secrets” of the “Cool-Girl”: Representation of Beautification as Everyday (Pop)Cultural Practice; Marija Geiger Zeman, Mirela Holy, and Rebeka Mesarić Žabčić

Erscheinungsdatum
Reihe/Serie Women, Economy and Labour Relations
Verlagsort Bingley
Sprache englisch
Maße 152 x 229 mm
Gewicht 446 g
Themenwelt Sachbuch/Ratgeber Gesundheit / Leben / Psychologie Schönheit / Kosmetik
Sozialwissenschaften Soziologie Gender Studies
Wirtschaft
ISBN-13 9781836089414 / 9781836089414
Zustand Neuware
Informationen gemäß Produktsicherheitsverordnung (GPSR)
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