The Sage Handbook of Promotional Culture and Society (eBook)

Lee Edwards, Clea Bourne, Jason Vincent A. Cabanes, Gisela Castro (Herausgeber)

eBook Download: EPUB

2024
971 Seiten
SAGE Publications Ltd (Verlag)
9781529679366 (ISBN)

Inhalt

Editors′ Introduction: What is promotional culture today? - Lee Edwards, Clea Bourne, Jason Vincent A. Cabañes, Gisela Castro
Part 1: Promotional Culture and Industry Logics
Chapter 1: Emotion and humanisation in the UK branding industry - Nicolás Arenas
Chapter 2: Creating cultural weavers: Reimagining the pedagogies and curricula of the promotional occupations in service of producing sustained social change - Nicola A. Corbin
Chapter 3: Promotional industries, capitalism and market society: the changing relationship of ‘value’ to ‘values’ - Anne M. Cronin
Chapter 4: Explaining promotional culture: An institutional logics approach - Lee Edwards
Chapter 5: AI ethics are not enough. public relations, social justice and artificial intelligence - Clea Bourne and Michaela Jackson
Chapter 6: High-tech storytelling: a typology for technology marketers - Yoko Maki
Chapter 7: Brand journalism: perspectives from Ghana - Kobby Mensah and Joscelyne Ahiable
Chapter 8: Creative inclusivity: the narrative of diversity in the tourism media promotion - Desideria Cempaka Wijaya Murti
Part 2: Promotional Practices
Chapter 9: Changing landscape of advertising and promotional industries in Bangladesh - Khorshed Alam
Chapter 10: Disinformation promotion on social media - Fatima Gaw
Chapter 11: Understanding social media marketing manager’s intermediary role: A Middle Eastern case study - Zoe Hurley
Chapter 12: Propaganda and Promotional Culture: Catalysts of disinformation in Malaysian politics - Pauline Pooi Yin Leong and Benjamin Yew Hoong Loh
Chapter 13: Public relations within the promotional work of human rights activists in Portugal - Naide Müller
Chapter 14: Between socialites and promotional logics: How international volunteers in Bali craft their ′voluntourist′ selfies - Kadek Tomi Kencana Putra
Chapter 15: Regimes of visibility in Disney’s CSR: Corporate wokeness, neoliberalism, and promotional Industries - Kailin Regutti, Zane Willard, Mahuya Pal
Part 3: Promotion and Identities
Chapter 16: Plus size fashion promotional culture in Brazil as a biopolitical strategy of consumption - Aliana Aires and Tânia Hoff
Chapter 17: Promotional culture(s): Rediscovering and revisiting ideology: the case of Jamaica - Nova Gordon-Bell
Chapter 18: First Nations public relations, activism, and feminism in Australia - Treena Clark, Yvonne Clark, Shannon Foster, Tiffanie Ireland and Aiesha Saunders
Chapter 19: Breaking invisibilities: Race, racism, and Brazilian advertising in a changing world - Laura Guimarães Corrêa, Pablo Moreno Fernandes, Francisco Leite, Fernanda Carrera
Chapter 20: Enter the ‘sci-fluencer’? Personal branding, race and gender in online science communication - Mehita Iqani
Chapter 21: Racialising my voice: Narrative and commercial challenges for black influencers - Nessa Keddo
Part 4: Promotion and Popular Culture
Chapter 22: Silent or silenced pain? Women with endometriosis caught between neglect and acknowledgement - João Freire Filho and Júlia dos Anjos
Chapter 23: Cruise ships as sales machines: A new promotional practice? - Maria Manuel Baptista and Telma Medeiros Brito
Chapter 24: Public relations as ‘tour of duty’: ‘Dis’embodying PR work in Criminal Minds - Clea Bourne
Chapter 25: K-Dramas as a space for cross-cultural exchange? Counter-flow and its entanglements with soft power and promotional culture - Jason Vincent A. Cabañes and Cecilia S. Uy-Tioco
Chapter 26: Negotiating the media(ted) reality and marginalization: Exploring the lived experiences of LGBTQ consumers from the Global South - Dibyangana Biswas, Himadri Roy Chaudhuri and Anindita Chaudhuri
Chapter 27: Riding on the wave of popular culture: Croatia’s soft power and Game of Thrones fandom - Bruno Lovric
Chapter 28: Promoting sustainability: Resisting capitalist frames of promotional cultures through climate fiction - Debashish Munshi and Priya Kurian
Part 5: Promotion and Institutional Power
Chapter 29: The animal-industrial complex and the promotion of animal exploitation - Núria Almiron
Chapter 30: The promotional pillar of enduring authoritarian-populist regimes: The case of Islamic charities in Erdogan’s Turkey - Burçe Celik
Chapter 31: The political economy of environmental communication: The Chinese context - Sibo Chen
Chapter 32: A quest for unity: Promoting Caribbean "oneness" by creating a regional public sphere - Zoë M.K. Hagley
Chapter 33: The Spanish promotional culture: reflections of a mature sector and an evolving society - Charo Sádaba and Jorge del Río
Chapter 34: Promotional culture, children, and social media: considerations from the Brazilian context - Renata Tomaz and Brenda Guedes
Chapter 35: High tech pauperism: Fintech, promotionalism, and the creation of financial subjects - Alison Hearn

Produkt-Details

• Erscheint lt. Verlag: 28.12.2024
• Verlagsort: London
• Sprache: englisch
• Themenwelt: Naturwissenschaften
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Schlagworte: Advertising • Branding • communications • Marketing Communications • Promotion • Promotional culture • Promotional Industries • promotional media • Public Relations
• ISBN-13: 9781529679366 / 9781529679366