The Competitive Strength Of European, Japanese, And U.s. Suppliers On Asean Markets

Ulrich Hiemenz, Rolf J Langhammer, Jamuna P Agarwal, Martin Gross (Autoren)

Buch | Softcover

148 Seiten

2024
Routledge (Verlag)
9780367306458 (ISBN)

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This study evaluates micro- and macroeconomic determinants for the export performance of European suppliers to the markets of the Association of Southeast Asian Nations (ASEAN) .

Originally published in 1987. This study evaluates micro- and macroeconomic determinants for the export performance of European suppliers to the markets of the Association of Southeast Asian Nations (ASEAN). By comparing marketing strategies and the respective economic environment of suppliers from ElH"ope , Japan , and the U S - the major exporter

Jamuna P. A garwal, Martin GroB, Ulrich Hiemenz, Friedrich von Kirchbach, Rolf J. Langhammer

Preface -- Introduction -- A Comparison of the EC, Japanese, and US Trade Performance in the 1970s and 1980s -- The Role of Marketing Strategies in Penetrating ASEAN Markets -- FDI as an Engine of Export Growth -- The Direction of Investment Flows from Industrialized Countries -- EC - FDI and European Economic Integration -- Summary and Policy Conclusions -- Appendices

Erscheinungsdatum	16.05.2025
Verlagsort	London
Sprache	englisch
Maße	165 x 241 mm
Gewicht	460 g
Themenwelt	Sozialwissenschaften ► Politik / Verwaltung
Themenwelt	Sozialwissenschaften ► Soziologie ► Spezielle Soziologien
ISBN-13	9780367306458 / 9780367306458
Zustand	Neuware