Social Media Cultures

Dhiraj Murthy (Autor)

Buch | Hardcover

284 Seiten

2025
Lexington Books (Verlag)
9781666955309 (ISBN)

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This book explores the evolution of social media, from traditional communication forms to modern dynamics like cancel culture, self-expression, and celebrity influence. The author uses empirical case studies to examine the profound impact of these platforms on a global scale and to reconsider the user’s role in the broader social media ecosystem.

In Social Media Cultures, Dhiraj Murthy provides a theoretically-grounded, historical exploration of the social media landscape. Uniquely tracing the evolution of social media – from traditional media like letters, postcards, and the telephone to new media and platforms – Murthy argues that these contemporary phenomena are not divorced from their analog antecedents. The historical and theoretical frameworks employed in this book allow readers to better understand the intricacies of nuanced modern dynamics like cancel culture, self-expression, and celebrity influence. Focusing on mobility, political discourse, and the power of witnessing from global perspectives, Murthy uses empirical case studies from both the Global South and North to demonstrate the profound impact of social media on culture, politics, and everyday life. Ultimately, Murthy encourages readers to reflect on their roles within the broader social media ecosystem and to consider the far-reaching consequences of social media engagement on a global scale. Scholars of communication, media studies, social media, and sociology will find this book of particular interest.

Dhiraj Murthy is professor of journalism and media studies in the Moody College of Communication, the Department of Sociology, and the School of Information at The University of Texas at Austin.

Chapter 1: What Are Social Media Cultures?
Chapter 2: A Historical and Theoretical Understanding of Social Media Cultures
Chapter 3: Networks and Social Media Cultures
Chapter 4: “Witness Cultures” on Social Media
Chapter 5: Mobile Social Media Cultures
Chapter 6: Celebrity and Influencer Social Media Cultures
Chapter 7: Self-Expression, Connectedness, and Community within Social Media Cultures
Chapter 8: Extremist Content, Politics, and Community
Chapter 9: Cancel Cultures
Chapter 10: The Implications of Social Media Cultures

Erscheinungsdatum	07.01.2025
Zusatzinfo	35 BW Illustrations, 11 Tables
Sprache	englisch
Maße	152 x 229 mm
Themenwelt	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Sozialwissenschaften ► Soziologie
ISBN-13	9781666955309 / 9781666955309
Zustand	Neuware