Strategic Communications for Nonprofit Organizations
Seven Steps to Creating a Successful Plan
Seiten
1998
John Wiley & Sons Inc
978-0-471-17464-6 (ISBN)
John Wiley & Sons Inc
978-0-471-17464-6 (ISBN)
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Successful communications are absolutely vital to nonprofit organizations. This nuts-and-bolts guide helps nonprofit companies streamline and coordinate their efforts in that arena. It presents an easy-to-follow, 7-step process that includes strategies for ensuring that complementary messages go out to the organization's different audiences.
Comprehensive, hands-on strategies targeted to helping nonprofit organizations get their message across Successful communications are absolutely vital to nonprofits. How else can they spread the word about their mission? Raise money? Attract clients to their services? This nuts-and-bolts guide from a nonprofit professional is designed to enable not-for-profit companies to streamline and coordinate their efforts in this area. Part text, part workbook, it presents an easy-to-follow, 7-step process that includes strategies for ensuring that complementary messages go out to the organization's different audiences. You'll find tips on how to adapt the same basic message for a variety of purposes, such as fund-raising, lobbying, public education, publicity, marketing, and advertising. And there is also detailed advice on fitting the message to the medium, be it print, TV, video, or radio. * An accompanying disk features worksheets, forms, surveys, and self-assessment tools to help readers create their own communications plans JANEL M.
RADTKE (New York, New York) is executive director of the Center for Strategic Communications in New York, which runs professional education programs for nonprofit managers.
Comprehensive, hands-on strategies targeted to helping nonprofit organizations get their message across Successful communications are absolutely vital to nonprofits. How else can they spread the word about their mission? Raise money? Attract clients to their services? This nuts-and-bolts guide from a nonprofit professional is designed to enable not-for-profit companies to streamline and coordinate their efforts in this area. Part text, part workbook, it presents an easy-to-follow, 7-step process that includes strategies for ensuring that complementary messages go out to the organization's different audiences. You'll find tips on how to adapt the same basic message for a variety of purposes, such as fund-raising, lobbying, public education, publicity, marketing, and advertising. And there is also detailed advice on fitting the message to the medium, be it print, TV, video, or radio. * An accompanying disk features worksheets, forms, surveys, and self-assessment tools to help readers create their own communications plans JANEL M.
RADTKE (New York, New York) is executive director of the Center for Strategic Communications in New York, which runs professional education programs for nonprofit managers.
JANEL M. RADTKE is President of Radiant Communications, Inc., a virtual consulting group based in Nyack, New York.
Why Invest in a Communications Plan? To Advance the Mission. Who Can Make It Happen?: Identify and Know Your Audience. What to Say?: Target Your Message. How to Communicate It? Practical Strategies, Appropriate Vehicles. When and Where? Build a Plan, Create a Calendar. How to Make It Happen? Turning Obstacles Into Opportunities. Is It Working? Evaluate What Happens. Conclusion: The Time is Now. Appendices. Index. About the Author. About the Disk.
| Erscheint lt. Verlag | 13.5.1998 |
|---|---|
| Reihe/Serie | Nonprofit law, finance & management |
| Zusatzinfo | Illustrations, forms |
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Gewicht | 454 g |
| Themenwelt | Sozialwissenschaften ► Pädagogik ► Sozialpädagogik |
| Sozialwissenschaften ► Soziologie | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 0-471-17464-5 / 0471174645 |
| ISBN-13 | 978-0-471-17464-6 / 9780471174646 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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