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Internal Communication in Times of Crisis - Alison Arnot

Internal Communication in Times of Crisis

How to secure employee trust, support and advocacy in crisis situations

(Autor)

Buch | Softcover
240 Seiten
2025
Kogan Page Ltd (Verlag)
9781398620599 (ISBN)
CHF 57,60 inkl. MwSt
Build the strategic and tactical understanding necessary to help you inform, engage and support your internal community through a crisis and advocate for the organization.
How can senior leaders leverage internal communication to steer their organizations confidently through a crisis?

Internal Communication in Times of Crisis is a strategic, authoritative guide for executives and communication professionals responsible for reputation, resilience, and crisis recovery. Written by Alison Arnot, it provides practical tools for shaping and delivering informed, strategic internal communication that protects people and performance, and stabilizes and strengthens the organization when it matters most.

Drawing on data-led frameworks, strategic models and expert interviews, this book equips you to lead with clarity under pressure and deliver measurable impact in challenging times. You'll learn how to:

- Anticipate risks and design proactive crisis communication strategies
- Align messaging with human needs, leadership objectives and enterprise priorities
- Equip leaders and line managers to deliver consistent, informed communication
- Use data to measure impact, strengthen trust and capture ROI
- Build resilience through transparency and sustained employee engagement

Featuring real-world examples and insights, this book shows how effective internal communication is critical to enhancing reputation, resilience and recovery in the most challenging times.

Themes include: crisis communication, internal communication, crisis leadership, organizational resilience, strategic communication, employee engagement, internal crisis communication, data-led decision making

Alison Arnot is an award-winning business owner, trainer, consultant and speaker with over 25 years' front-line experience in PR, internal communication and crisis communication. For the past 12 years she has trained others in these disciplines for the Chartered Institute of Public Relations (CIPR) and for clients through her business Catalyst Communications.

Chapter - 00: Preface
Chapter - 01: Understand Crisis
Chapter - 02: Recognise the Role of Internal Crisis Communication
Chapter - 03: Anticipate and Plan for Different Types of Crises
Chapter - 04: Understand Your Internal Community
Chapter - 05: Define your Strategy and Agree Approach
Chapter - 06: Craft your Content
Chapter - 07: Select the Right Channels
Chapter - 08: Work with your Leaders
Chapter - 09: Support your Line Managers
Chapter - 10: Listen to your People
Chapter - 11: Take Care of Yourself
Chapter - 12: Evaluate Efforts and Learn for Next Time

Erscheinungsdatum
Verlagsort London
Sprache englisch
Maße 156 x 234 mm
Gewicht 362 g
Themenwelt Sozialwissenschaften Kommunikation / Medien Journalistik
Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
Wirtschaft Betriebswirtschaft / Management Personalwesen
ISBN-13 9781398620599 / 9781398620599
Zustand Neuware
Informationen gemäß Produktsicherheitsverordnung (GPSR)
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