Overcome AD-versity (eBook)

How to Put Persuasion Power in Advertising

Barry Milavsky (Autor)

eBook Download: EPUB

2024
216 Seiten
Business Expert Press (Verlag)
978-1-63742-611-1 (ISBN)

Infos

Understanding psychology is the key to creating advertising with persuasive power.This book explains ad development from inception with proven psychological techniques to improve your ads, adding power through a deeper understanding and focus on the target audience.The author provides an instructional step-by-step approach, with practical insights to demonstrate concepts for better results. Learn to differentiate product benefits from attributes; how to write a creative strategy; how to make advertising believable; use psychological triggers; advertising formats and styles to perform better; and how to evaluate ideas to see stronger results.These insider lessons are explained by a Madison Avenue veteran, plus:Why create campaigns?What to look for as selling leverage.Challenges in producing ads.The book takes readers through the elements of persuasive advertising, with fascinating real-life examples using well-known brands, to understand practical applications of psychological ideas with many first-hand cases from the industry, plus specific guidelines for retail advertisers.Reduce your advertising waste - give your ads more power.

Produkt-Details

• Erscheint lt. Verlag: 8.7.2024
• Sprache: englisch
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Journalistik
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Wirtschaftsinformatik
• Schlagworte: believable • Brand • Creative • Leverage • Psychology • Purchase Behavior • Strategy
• ISBN-10: 1-63742-611-9 / 1637426119
• ISBN-13: 978-1-63742-611-1 / 9781637426111