Big Brands Are Watching You (eBook)

Marketing Social Justice and Digital Culture

Francesca Sobande (Autor)

eBook Download: EPUB

2024
252 Seiten
University of California Press (Verlag)
978-0-520-38708-9 (ISBN)

Infos

How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism? Big Brands Are Watching You​ investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.

Inhalt

Contents

List of Figures 
Preface: The Temperature of These Times 
Acknowledgments 

1. Setting the Scene: Social Justice for Sale 
2. The Politics of Morality and the Marketplace 
3. The Business of Activism, Antagonism, and Aging 
4. Forecasting the Future of Morality in the Marketplace 

References 
Index

Produkt-Details

• Erscheint lt. Verlag: 10.1.2024
• Sprache: englisch
• Themenwelt: Sozialwissenschaften ► Pädagogik
• Themenwelt: Sozialwissenschaften ► Soziologie
• Schlagworte: activism • Advertising • Black lives matter • BLM • brand stances • Capitalism • Consumerism • corporate branding practices • dei • digital culture studies • influencers • Marketplace • Morality • Politics • Racism • social justice marketing • Social Media • Twitter • woke washing
• ISBN-10: 0-520-38708-2 / 0520387082
• ISBN-13: 978-0-520-38708-9 / 9780520387089