Brand UX

Thiago Guimarães Estácio (Autor)

Buch | Softcover

64 Seiten

2023
Our Knowledge Publishing (Verlag)
978-620-6-91522-5 (ISBN)

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The user experience in digital artefacts has been emphasised by professionals in the field and by companies as a factor that adds value to brands, especially in the context of e-commerce. Brands and their attributes, in turn, are determining factors from the outset of this experience. This study sought to verify how this relationship takes place from the point of view of 30 users by analysing the content of semi-structured interviews. The results suggest how some factors influence the user experience in e-commerce and how the relationship between brand and UX is a two-way street and comprehensive. Based on these results, suggestions are given for consideration in e-commerce experience design.

He has a Master's degree in Design from the Centre for Advanced Studies and Systems of Recife - Cesar (2017), a specialist in Teaching Higher Education from Estácio (2015) and a degree in Graphic Design from Tiradentes University - UNIT (2013). He is currently a visual programmer at the Federal Institute of Sergipe.

Erscheinungsdatum	11.01.2024
Sprache	englisch
Maße	152 x 229 mm
Gewicht	108 g
Themenwelt	Sozialwissenschaften ► Soziologie ► Empirische Sozialforschung
Schlagworte	brands • E-Commerce • User Experience
ISBN-10	620-6-91522-0 / 6206915220
ISBN-13	978-620-6-91522-5 / 9786206915225
Zustand	Neuware