Guide to Executing Film Content (eBook)

What Every Advertiser Needs To Know

Caroline Reed (Autor)

eBook Download: EPUB

2023
63 Seiten
Distributed By Ingram Spark (Verlag)
978-1-63183-977-1 (ISBN)

Infos

Advertisers use creative content to sell products or services. Creative film content (moving imagery) can reach consumers across multiple media platforms, including but not limited to television, the Internet, in-store, or on mobile devices. Creative content starts with an idea brought to life through the film production process, which consists of guiding principles centered on execution by way of specific tasks and actions. The process of executing creative content is often fast-paced, has its ups and downs, and even the best-laid plans can go awry. Knowing how to navigate the process increases the chances for success. There are three cornerstones of the film production process: COLLABORATION: First, there must be collaborative planning before production begins and throughout the process. ALIGNMENT: Second, all parties must be aligned to ensure that every piece of content to be executed embodies the approved creative strategy. ACCOUNTABILITY: Third, all parties must understand the ins and outs of the production process, which includes what needs to happen when and the subsequent implications that can hinder the process. This book will guide advertisers on how to manage and function as a cohesive unit with agency partners during the production process.

Inhalt

Introduction

Chapter 1: At-a-Glance

Understanding the Roles

Understanding the Process

Chapter 2: On Your Mark

Chapter 3: Get Set

Chapter 4: Go

Chapter 5: The Home Stretch

Editing

Finishing

Chapter 6: All Done. Now What?

Chapter 7: Final Thoughts to Share

Chapter 8: Closing the Book

Chapter 9: A Little Something Extra

At-a-Glance Checklist: Phase I

At-a-Glance Checklist: Phase II

At-a-Glance Checklist: Phase III

At-a-Glance Checklist: Phase IV

At-a-Glance Checklist: Phase V

At-a-Glance Checklist: Phase VI

At-a-Glance Checklist: Phase VII

At-a-Glance Checklist: Phase VIII

Post Project Evaluation Template: Phase VIII

Acknowledgments

About the Author

Produkt-Details

• Erscheint lt. Verlag: 1.5.2023
• Sprache: englisch
• Themenwelt: Schulbuch / Wörterbuch ► Schulbuch / Allgemeinbildende Schulen
• Themenwelt: Sozialwissenschaften ► Pädagogik
• Schlagworte: advertising campaign process • Advertising Campaigns • advertising content • advertising operations • film content • Film production • film production implementation
• ISBN-10: 1-63183-977-2 / 1631839772
• ISBN-13: 978-1-63183-977-1 / 9781631839771