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Westernwear

Postwar American Fashion and Culture

(Autor)

Buch | Hardcover
328 Seiten
2022
Bloomsbury Visual Arts (Verlag)
978-1-350-14766-9 (ISBN)
CHF 148,35 inkl. MwSt
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During the prosperous, forward-thinking era after the Second World War, a growing number of men, women, and children across the United States were wearing fashions that evoked the Old West. Westernwear: Postwar American Fashion and Culture examines why a sartorial style with origins in 19th-century agrarian traditions continued to be worn at a time when American culture sought balance between technocratic confidence in science and technology on one side, and fear and anxiety over global annihilation on the other.

By analysing well-known and rarely considered western manufacturers, Westernwear revises the common perception that fashionable innovation came from the East coast and places western youth cultures squarely back in the picture. The book connects the history of American working class dress with broader fashionable trends and discusses how and why Native American designs and representations of Native American people were incorporated broadly and inconsistently into the western visual vocabulary. Setting westernwear firmly in context, Sonya Abrego addresses the incorporation of this iconic style into postwar wardrobes and popular culture, and charts the evolution of westernwear into a modern fashion phenomenon.

Sonya Abrego is an instructor at Parsons School of Design, The New School, and The Fashion Institute of Technology, New York, USA. She is a design historian specializing in the history of American fashion in the twentieth century. She holds a PhD in decorative arts, design history, and material culture studies from Bard Graduate Center, USA, and takes an interdisciplinary approach to examining the connections between dress, popular culture, and modern art and design.

List of Figures
Acknowledgements

Introduction

Chapter 1: Westernwear: Histories and Contexts
Chapter 2: Four Westernwear Companies
Chapter 3: Dressing the Atomic West: Locating the Western in Midcentury America
Chapter 4: Westernwear as ready-to-wear
Chapter 5: Westernwear in youth culture and subculture
Chapter 6: The Native American Presence in Westernwear: Design and Representation

Conclusion

Bibliography
Index

Erscheinungsdatum
Zusatzinfo 125 color illus
Verlagsort London
Sprache englisch
Maße 189 x 246 mm
Themenwelt Kunst / Musik / Theater Design / Innenarchitektur / Mode
Kunst / Musik / Theater Kunstgeschichte / Kunststile
Geschichte Allgemeine Geschichte Neuzeit (bis 1918)
Geschichte Allgemeine Geschichte Zeitgeschichte
Sozialwissenschaften
ISBN-10 1-350-14766-4 / 1350147664
ISBN-13 978-1-350-14766-9 / 9781350147669
Zustand Neuware
Informationen gemäß Produktsicherheitsverordnung (GPSR)
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