Men in the Mirror
Men's Fashion, Masculinity and Consumer Society
Seiten
1997
Continuum International Publishing Group Ltd. (Verlag)
978-0-304-33790-3 (ISBN)
Continuum International Publishing Group Ltd. (Verlag)
978-0-304-33790-3 (ISBN)
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Examines the emergence of masculinity as a marketing tool through the proliferation of men's style magazines, to the stylized images of masculinity which are used to sell products such as deodorants or jeans. This text explores how masculinity has been constructed in the consumer society.
This contribution to "men's studies" examines the emergence of masculinity as a marketing tool through the proliferation of men's style magazines, to the stylized images of masculinity which are used to sell products such as deodorants or jeans. The text explores how masculinity has been constructed in the consumer society, and analyzes the hierarchy of masculinity which valorizes some men and denigrates others. Starting with an historical review of men's fashion and a discussion of its importance and meanings, the author proceeds to analyze contemporary marketing of menswear and masculinity in advertising and the media, and considers the politics of fashion for men in terms of gender, class, race and sexuality.
This contribution to "men's studies" examines the emergence of masculinity as a marketing tool through the proliferation of men's style magazines, to the stylized images of masculinity which are used to sell products such as deodorants or jeans. The text explores how masculinity has been constructed in the consumer society, and analyzes the hierarchy of masculinity which valorizes some men and denigrates others. Starting with an historical review of men's fashion and a discussion of its importance and meanings, the author proceeds to analyze contemporary marketing of menswear and masculinity in advertising and the media, and considers the politics of fashion for men in terms of gender, class, race and sexuality.
His story of fashion; the classical tradition; private investigations - interpretations on the theme of the new man; the marketing of masculinities; consuming masculinities - style, content and men's magazines; just looking - masculinity and the contemporary shopping experience; express yourself - the politics of dressing up; the sting in the tale - social policy and social divisions; men's fashion, masculinity and consumer society; epilogue.
| Erscheint lt. Verlag | 1.4.1997 |
|---|---|
| Reihe/Serie | Sexual politics |
| Zusatzinfo | references |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 135 x 216 mm |
| Gewicht | 240 g |
| Themenwelt | Sozialwissenschaften ► Kommunikation / Medien |
| Sozialwissenschaften ► Soziologie ► Gender Studies | |
| ISBN-10 | 0-304-33790-0 / 0304337900 |
| ISBN-13 | 978-0-304-33790-3 / 9780304337903 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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