Pop City

Korean Popular Culture and the Selling of Place

Youjeong Oh (Autor)

Buch | Softcover

252 Seiten

2021
Cornell University Press (Verlag)
978-1-5017-5553-8 (ISBN)

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Pop City examines the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea. Building on the phenomenon of Korean pop culture, Youjeong Oh argues that pop culture–featured place selling mediates two separate domains: political decentralization and the globalization of Korean popular culture.

By analyzing the process of culture-featured place marketing, Pop City shows that urban spaces are produced and sold just like TV dramas and pop idols by promoting spectacular images rather than substantial physical and cultural qualities. Oh demonstrates how the speculative, image-based, and consumer-exploitive nature of popular culture shapes the commodification of urban space and ultimately argues that pop culture–mediated place promotion entails the domination of urban space by capital in more sophisticated and fetishized ways.

Youjeong Oh is Associate Professor in the Department of Asian Studies, University of Texas at Austin.

Acknowledgments
Introduction
PART I. THE SPECULATIVE PRODUCTION OF DRAMAS AND DRAMA SITES
1. Speculative Producers: The Production of Korean Drama
2. Spectacular Places: Drama-Filming Sites
PART II. THE AFFECTIVE CONSUMPTION OF K-POP IDOLS AND PLACES
3. Image Producers: The (Re)Production of K-Pop Idols
4. K-Star Road: Making Gangnam into a K-Pop–Filled Place
5. Cosme Road: K-Beauty and the Globalization of Myeong-dong
Conclusion
Notes
Reference List
Index

Erscheinungsdatum	24.02.2021
Zusatzinfo	4 b&w halftones - 4 Halftones, black and white
Verlagsort	Ithaca
Sprache	englisch
Maße	152 x 229 mm
Gewicht	454 g
Themenwelt	Sozialwissenschaften ► Ethnologie
Themenwelt	Sozialwissenschaften ► Soziologie
ISBN-10	1-5017-5553-6 / 1501755536
ISBN-13	978-1-5017-5553-8 / 9781501755538
Zustand	Neuware