What Makes Business Rock

Building the World�s Largest Global Networks

Bill Roedy (Autor)

Online Resource

312 Seiten

2015
John Wiley & Sons Inc (Hersteller)
978-1-119-20236-3 (ISBN)

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Global business lessons from Bill Roedy, the man who built the world's largest entertainment network What Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment network in existence, much of the time having to make up answers for questions which had never before been asked.

It's a free-wheeling, rock and rolling tale filled with a fascinating cast of characters including British entrepreneur Robert Maxwell, Rupert Murdoch and Sumner Redstone, Bono, the Pope, and a range of legendary politicians such as Nelson Mandela, Vladimir Putin, and Fidel Castro.

An important primer on how to build and manage a business in an environment of continually evolving and developing communications platforms
Deals with the cultural demands of countries as diverse as China, Zambia, and Ireland
A business book masquerading as the memoir of one of the most important people in the music industry

Entertaining and engaging, What Makes Business Rock offers an up close look at Bill Roedy the person and professional, and uncovers the innovative strategies he used to help make MTV the most successful, and best known, media brand in the world.

Bill Roedy was chairman and chief executive of MTV Networks International. In this role, he ran all of MTV Networks' global multimedia operations for the brands MTV: including Music Television, Nickelodeon, VH-1, VIVA, TMF: The Music Factory, Game One, Comedy Central, and Paramount Comedy. He also has received numerous honors for his corporate and personal contributions to a range of humanitarian causes. David Fisher has worked on seventeen New York Times bestsellers, including his most recent book, No One Would Listen with whistleblower Harry Markopolos (Wiley).

Foreword xi

Preface xv

Chapter One Born in the U.S.A. 1

Chapter Two Survivor 37

Chapter Three Money for Nothing 67

Chapter Four Mo’ Money Mo’ Problems 97

Chapter Five Get the Party Started 129

Chapter Six We Will Rock You/We Are the Champions 163

Chapter Seven How to Save a Life 203

Chapter Eight Where Do We Go from Here? 233

Chapter Nine The Beginning Is the End Is the Beginning 257

Acknowledgments 265

Index 271

Erscheint lt. Verlag	28.10.2015
Vorwort	Wyclef Jean
Verlagsort	New York
Sprache	englisch
Themenwelt	Geschichte ► Teilgebiete der Geschichte ► Wirtschaftsgeschichte
	Sozialwissenschaften ► Kommunikation / Medien ► Journalistik
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
	Wirtschaft ► Betriebswirtschaft / Management ► Wirtschaftsinformatik
ISBN-10	1-119-20236-1 / 1119202361
ISBN-13	978-1-119-20236-3 / 9781119202363
Zustand	Neuware