Journal Publishing
Seiten
1997
Cambridge University Press (Verlag)
978-0-521-44137-7 (ISBN)
Cambridge University Press (Verlag)
978-0-521-44137-7 (ISBN)
Journal Publishing is an essential, comprehensive desk-reference for everyone working in this area. It covers all aspects of journal production, from print to electronic publication. An appendix covers tendering for journals, provides addresses of relevant associations, and provides a glossary of terms and acronyms and a bibliography.
Journal publishing involves such a variety of disciplines and types and levels of expertise, that a comprehensive professional guide is essential. Journal Publishing not only covers the questions those new to the business will need to ask, but also addresses the implications of new production and publication technologies which will be useful to even the most experienced journal publisher and editor/academic. Based on, and extending, the highly successful Journal Publishing: Principles and Practice (1987), this book covers all aspects of journal production, from editing, design, marketing and list management to electronic publication. An appendix covers tendering for journals; includes addresses of publishers' and editors' associations; provides a glossary of terms and acronyms, and a bibliography - making the book an indispensable desk-reference for all academic journal editors, contributors and publishers.
Journal publishing involves such a variety of disciplines and types and levels of expertise, that a comprehensive professional guide is essential. Journal Publishing not only covers the questions those new to the business will need to ask, but also addresses the implications of new production and publication technologies which will be useful to even the most experienced journal publisher and editor/academic. Based on, and extending, the highly successful Journal Publishing: Principles and Practice (1987), this book covers all aspects of journal production, from editing, design, marketing and list management to electronic publication. An appendix covers tendering for journals; includes addresses of publishers' and editors' associations; provides a glossary of terms and acronyms, and a bibliography - making the book an indispensable desk-reference for all academic journal editors, contributors and publishers.
List of figures; List of tables; Preface; 1. Introduction to journals; 2. Editing; 3. Production; 4. Marketing; 5. Subscription management and distribution; 6. Non-subscription revenue; 7. Legal and ethical aspects; 8. Financial aspects; 9. Bibliographic aspects; 10. Managing a list of journals; 11. Electronic publishing; Appendix 1. Getting tenders for journals; Appendix 2. Publishers' and editors' associations; Glossary; Bibliography; Index.
| Erscheint lt. Verlag | 27.2.1997 |
|---|---|
| Zusatzinfo | 10 Tables, unspecified |
| Verlagsort | Cambridge |
| Sprache | englisch |
| Maße | 162 x 242 mm |
| Gewicht | 873 g |
| Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Buchhandel / Bibliothekswesen |
| ISBN-10 | 0-521-44137-4 / 0521441374 |
| ISBN-13 | 978-0-521-44137-7 / 9780521441377 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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