ROI Basics, 2nd Edition

Patricia Pulliam Phillips, Jack J. Phillips (Autoren)

Buch | Softcover

220 Seiten

2019
ASTD Press (Verlag)
978-1-950496-37-2 (ISBN)

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Your essential guide to calculating return on investment.

Build and refine your measurement and evaluation skills through ROI Basics, perfect for beginners challenged to implement a comprehensive evaluation process as well as those taking a proactive approach to accountability.

Its five-level evaluation framework includes:

Level 1: Reaction and Planned Action
Level 2: Learning
Level 3: Application and Implementation
Level 4: Impact
Level 5: Return on Investment

ROI Basics provides a baseline exploration of ROI for the talent development function and the steps to successful evaluation: evaluation planning, data collection, data analysis, and results optimization.

In this second edition, experts Patti and Jack Phillips go deeper into aligning programs to the business, detecting payoff needs, and identifying specific business measures that need to improve. They explore how the process applies beyond training to talent development and suggest how new technologies can influence ROI adoption and implementation in your organization. This updated book offers a review of two essential—and often overlooked—steps in the ROI process: isolating program impact and sustaining momentum.

Patti Phillips is president and CEO of the ROI Institute and is the ATD Certification Institute's 2015 CPLP Fellow. Since 1997, she has worked with organizations in more than 60 countries as they demonstrate the value of a variety of programs and projects. Patti serves on the board of the Center for Talent Reporting, as Distinguished Principal Research Fellow for The Conference Board, and as faculty on the UN System Staff College in Turin, Italy. Jack J. Phillips, PhD, is chairman of the ROI Institute and a world-renowned expert on measurement and evaluation. Phillips provides consulting services for Fortune 500 companies and workshops for major conference providers worldwide. Phillips is also the author or editor of more than 100 articles and 75 books, including Measuring the Success of Leadership Development: A Step-by-Step Guide for Measuring Impact and Calculating ROI (ATD Press). His work has been featured in the Wall Street Journal, Bloomberg Businessweek, Fortune, and on CNN.

Erscheinungsdatum	31.12.2019
Zusatzinfo	Illustrations
Verlagsort	Englewood Cliffs, NJ
Sprache	englisch
Maße	241 x 190 mm
Themenwelt	Sozialwissenschaften ► Pädagogik ► Berufspädagogik
	Wirtschaft ► Betriebswirtschaft / Management ► Finanzierung
	Wirtschaft ► Betriebswirtschaft / Management ► Personalwesen
ISBN-10	1-950496-37-6 / 1950496376
ISBN-13	978-1-950496-37-2 / 9781950496372
Zustand	Neuware