Challenge Everything

The Battle Cry That Blew Sh*t Up And INVNTd Live Brand Storytelling

Scott Cullather, Kristina McCoobery (Autoren)

Buch | Hardcover

144 Seiten

2020
Forbes Books (Verlag)
978-1-946633-87-3 (ISBN)

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In CHALLENGE EVERYTHING™ THE BATTLE CRY THAT BLEW SH*T UP AND INVNTd LIVE BRAND STORYTELLING™ Scott Cullather and Kristina McCoobery the husband and wife co-founders of INVNT™, the global live brand storytelling agency™ share their story of launching a scrappy start-up – at the beginning of a global recession – and evolving it into a fully fledged global agency business, discuss the power of live brand storytelling and provide tactics for incorporating it into wider marketing strategies, and reveal the next frontier of business success: predictive analytics.
So whether you’re a budding entrepreneur considering going out on your own, a business leader looking to take your company to the next level, or CMO eager to build your brand, this book will help you blow sh*t up and take your projects, partnerships, and performance to the next level.

SCOTT CULLATHER is the Co-Founder and CEO of INVNT, the global live brand storytelling agency™. A recognized industry leader, over the last 30 years he has led teams in the design, production, and execution of hundreds of large-scale B2B and B2C brand experiences in over 40 countries, for dozens of the world’s leading brands, companies and trade organizations. On a wild ride fueled by inspiration and grit, their plans fell apart and their vision came together more than once. Eleven years later and with a combined 50 years’ experience between them, they and a talented team of INVNTrs around the world have built the agency into one of the fastest-growing in the business, with a visionary culture, global offices, a powerhouse client list, and a stunning portfolio of game-changing work that’s incited audiences to take a stand, make a choice, and pick a side. KRISTINA MCCOOBERY is the Co-Founder and COO of INVNT, the global live brand storytelling agency™. A passionate and pro-active mentor, Kristina has over 20 years of industry experience. Along with overseeing the award-winning agency’s operations, she manages some of INVNT’s largest accounts and longest-standing clients.

ACKNOWLEDGMENTS TICK TICK TICK BOOM PART ONE: THE STORY WHY INVNT? WHY LIVE? CHALLENGE VERYTHING SECRET SAUCE: THE TRIBE PART TWO: THE WORK FROM CHAOS TO CLARITY: THE 7 STEPS OF INVNTion™ PERFORMANCE CONTENT AND THE BIG POWER OF SMALL DATA MAKERS’ DOZEN FIRED/ACQUIRED/ FIRED/REACQUIRED ABOUT THE AUTHORS

Erscheinungsdatum	04.12.2019
Sprache	englisch
Maße	157 x 234 mm
Themenwelt	Sozialwissenschaften ► Kommunikation / Medien ► Journalistik
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Wirtschaftsinformatik
ISBN-10	1-946633-87-9 / 1946633879
ISBN-13	978-1-946633-87-3 / 9781946633873
Zustand	Neuware