The New NDP

Moderation, Modernization, and Political Marketing

David McGrane (Autor)

Buch | Softcover

408 Seiten

2019
University of British Columbia Press (Verlag)
978-0-7748-6046-8 (ISBN)

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The New NDP is the definitive account of the evolution of the New Democratic Party's political marketing strategy in the early twenty-first century. In 2011, the federal NDP achieved its greatest electoral success – becoming the official opposition under Jack Layton's leadership. David McGrane argues that the key to the party's electoral success of 2011 lies in the moderation of its ideology and modernization of its campaign structures. Those changes brought the party closer to governing than ever before but ultimately not into power. McGrane then poses a difficult question: Was remaking the NDP message and revitalizing its campaign model the right choice after all, considering it fell to its perennial third-party spot in 2015? The New NDP examines Canada's NDP at a pivotal time in its history and provides lessons for progressive parties on how to win elections in the age of the internet, big data, and social media.

David McGrane is an associate professor of political studies at St. Thomas More College and the University of Saskatchewan. He is the author of New Directions in Saskatchewan Public Policy (2011) and Remaining Loyal: Social Democracy in Quebec and Saskatchewan (2014). He is a past president of the Prairie Political Science Association, chair of the Political Action Committee of the Saskatoon and District Labour Council, and past president of the Saskatchewan NDP.

Introduction

1 Ferment in the Party: The Federal NDP, 2000–03

2 The Rise of Party Headquarters: Internal Party Organization

3 Imposing Discipline and Order: The NDP inside the House of Commons

4 Dare to Dream: Campaign Strategies, 2000–15

5 Continuity and Change: The Ideology and Policies of the NDP

6 Stealing Market Share: Electoral Market Segmentation and the NDP, 2000–11

7 Heartbreak: Voter Behaviour and the 2015 Federal Election

8 Which Way Now?

Appendix A: List of Semi-Structured Interviews

Appendix B: Canadian Election Studies, 2000–11 and Ipsos-Reid Exit Polls, 2006–11

Appendix C: 2015 Canadian Federal Election Panel Survey on Social Democracy

Notes; References; Index

Erscheinungsdatum	16.10.2019
Reihe/Serie	Communication, Strategy, and Politics
Zusatzinfo	28 charts, 34 tables
Verlagsort	Vancouver
Sprache	englisch
Maße	152 x 229 mm
Gewicht	600 g
Themenwelt	Sachbuch/Ratgeber ► Geschichte / Politik ► Allgemeines / Lexika
	Sozialwissenschaften ► Politik / Verwaltung ► Politische Systeme
	Sozialwissenschaften ► Politik / Verwaltung ► Politische Theorie
	Sozialwissenschaften ► Politik / Verwaltung ► Staat / Verwaltung
ISBN-10	0-7748-6046-4 / 0774860464
ISBN-13	978-0-7748-6046-8 / 9780774860468
Zustand	Neuware